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Search: person:(Dichter, Ernest)
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Marktforschung
8
Motivation
6
Ernest Dichter
5
Verbraucher
5
Market research
4
History of economic thought
3
Motivforschung
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Absatzpolitik
2
Betriebsführung
2
Consumer behaviour
2
Konsumentenverhalten
2
Psychologie
2
Verbraucherverhalten
2
Werbung
2
1946-1991
1
1950-1970
1
Arbeitspsychologie
1
Betriebsleiter
1
East-West relations
1
Forschung
1
Frau
1
Grossbritannien
1
Großbritannien
1
Hand- und Lehrbücher, Nachschlagewerke
1
Hörerforschung
1
Kraftfahrzeugmarkt
1
Kultur
1
Lebensverlauf
1
Leseranalyse
1
Life course
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Management
1
Marketing
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Marketing theory
1
Marketingtheorie
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Marktpsychologie
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Motivationspsychologie
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Neues Produkt
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19
English
7
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4
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Dichter, Ernest
25
Schwarzkopf, Stefan
2
Brandis, Royall
1
Dichter, Ernest R.
1
Fullerton, Ronald A.
1
Führer, Christian
1
Gregori, Thomas R. de
1
Gries, Rainer
1
Hamilton, David
1
Lazarsfeld, Paul F.
1
Schmitz, Erika
1
Stouffer, Samuel A.
1
Tadajewski, Mark
1
Warne, Colston E.
1
Winick, Charles
1
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Ernest Dichter AG, Institut für Motiv- und Marketingforschung, Zürich
1
Institut für Bankwirtschaft an der Hochschule St. Gallen
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Israel Management Center
1
Schweizerische Bankgesellschaft
1
Seminar "Motivation Research", October 1961
1
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Harvard business review : HBR
2
Advertising management
1
Die Aussprache
1
Handbuch der Marktforschung
1
International business management : readings and cases
1
Journal of consumer behaviour : an international research review
1
Journal of economic issues : jei
1
Journal of historical research in marketing
1
Leading cases in market research
1
Management & organizational history : MOH
1
Management in a rapidly changing economy
1
Marketing management and administrative action
1
McGraw-Hill series in marketing and advertising
1
Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Personal values and consumer psychology
1
Readings in basic marketing
1
Research in marketing : an annual compilation of research
1
SBG-Schriften zu Wirtschafts-, Bank- und Währungsfragen, Hrsg. von der Schweizerischen Bankgesellschaft, Zürich, Volkswirtschaftliche Abteilung
1
The environment of marketing behavior : selections from the literature
1
Troost-Schriftenreihe
1
Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
17
OLC EcoSci
1
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1
Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
2
Promoting the consumer society :
Ernest
Dichter
, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
3
Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
4
"Mr. MASS motivations himself" : explaining Dr.
Ernest
Dichter
Fullerton, Ronald A.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
Saved in:
5
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
6
Das große Buch der Kaufmotive
Dichter, Ernest
-
1981
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000070009
Saved in:
7
Der nackte Manager : erfolgreiches Management ohne Systemzwang
Dichter, Ernest
-
1975
Persistent link: https://www.econbiz.de/10000047529
Saved in:
8
Packaging communications in international merchandising
Dichter, Ernest
- In:
New ideas for successful marketing : [National …
,
(pp. 192-196)
.
1966
Persistent link: https://www.econbiz.de/10003556573
Saved in:
9
Zehn neue Leitgedanken in der Mediaforschung
Dichter, Ernest
-
1962
Persistent link: https://www.econbiz.de/10002065694
Saved in:
10
Warum eigentlich nicht? : das why Not-Management-Prinzip; ein Seminar
Dichter, Ernest
-
1971
Persistent link: https://www.econbiz.de/10014453818
Saved in:
1
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