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Marketing
Motivation
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Ernest Dichter
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Dichter, Ernest
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Dichter, Ernest
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
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USB Cologne (EcoSocSci)
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Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
2
Getting motivated : the secret behind individual motivations by the man who was not afraid to ask "why?"
Dichter, Ernest
-
1979
Persistent link: https://www.econbiz.de/10004170162
Saved in:
3
Neues Denken bringt neue Märkte : Analyse der unbewußten Faktoren, Umsetzung ins Marketing, Anregungen und Beispiele
Dichter, Ernest
-
1991
Persistent link: https://www.econbiz.de/10004100603
Saved in:
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