Search Results - subject:"A/B Testing"

Regression Adjustments for Estimating the Global Treatment Effect in Experiments with Interference

Chin, Alex - In: Journal of Causal Inference 7 (2019) 2

Abstract Standard estimators of the global average treatment effect can be biased in the presence of interference. This paper proposes regression adjustment estimators for removing bias due to interference in Bernoulli randomized experiments. We use a fitted model to predict the counterfactual...

Persistent link: https://www.econbiz.de/10014610879

Experimentation and startup performance : evidence from A/B testing

Koning, Rembrand; Hasan, Sharique; Chatterji, Aaron - 2019

Persistent link: https://www.econbiz.de/10012109180

Experimentation and startup performance : evidence from A/B testing

Koning, Rembrand; Hasan, Sharique; Chatterji, Aaron - 2019

Persistent link: https://www.econbiz.de/10012120781

It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing

Campbell, Colin L.; Runge, Julian; Bates, Kenneth; … - In: Business horizons 65 (2022) 4, pp. 437-446

Persistent link: https://www.econbiz.de/10013325843

False discovery in A/B testing

Berman, Ron; Van Den Bulte, Christophe - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6762-6782

Persistent link: https://www.econbiz.de/10013373107

Experimentelle Produktentwicklung : wie Unternehmen ihre Strategien systematisch validieren können

Stotz, Nils - 2022

Techniken beim Experimentieren -- 10. A/B Testing -- 11. Growth Hacking -- 12. Kategorien der Experimente -- V. Praktische …

Persistent link: https://www.econbiz.de/10013449003

Organizational decision-making and the returns to experimentation

Hall, Todd; Hasan, Sharique - In: Journal of organization design : JOD 11 (2022) 4, pp. 129-144

Persistent link: https://www.econbiz.de/10013535903

Digital Product Management : Frameworks - Tools - Cases

Hoffmann, Sascha (ed.) - 2024

discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product … Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership …

Persistent link: https://www.econbiz.de/10015053266

Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele

Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage

Discovery -- Validierung von Produktideen -- Product Delivery -- Growth -- Produktänderungen -- A/B-Testing im digitalen …; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden …

Persistent link: https://www.econbiz.de/10014415157

Riskmanagement Change : wie lassen sich unternehmerische Risiken im Zusammenhang mit Veränderungen der Value Chain objektiv einschätzen sowie deren Wirkungen durch Hypothesentests quantifizieren?

Tiemann, Veith - In: ZRFC : risk, fraud & compliance ; Prävention und … 15 (2020) 5, pp. 206-210

Persistent link: https://www.econbiz.de/10012298099