Hamedani, Sharareh Shahidi; Manivannan, Yuvanraaj; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 19 (2025) 3, pp. 441-467
The rise of AI chatbots in e-commerce has revolutionized digital customer service, yet understanding the factors … engagement with AI chatbots in e-commerce. A quantitative approach was employed, involving a sample of 423 respondents from … Malaysia who interacted with AI chatbots on e-commerce platforms. Data were analyzed using partial least square structural …