Search Results - subject:"AI agent"

Impact of brand concept and AI agent gender on brand experiences in virtual spaces

Jeon, Joo-Eon - In: Global Business & Finance Review (GBFR) 29 (2024) 4, pp. 123-133

proposed hypotheses, a 2 (Brand Concept: Functional Brand vs. Experiential Brand) × 2 (AI agent's gender: male vs. female … receiving guidance on functional brand Concepts from a male AI agent, because of higher confidence and trust. However, when … guided by a female AI agent on experiential brand concepts, continuous dialogue could be anticipated because of greater …

Persistent link: https://www.econbiz.de/10015098790

Impact of brand concept and AI agent gender on brand experiences in virtual spaces

Jeon, Joo-Eon - In: Global business and finance review 29 (2024) 4, pp. 123-133

Persistent link: https://www.econbiz.de/10015056591

Generative conversational AI agent for managerial practices : the role of IQ dimensions, novelty seeking and ethical concerns

Baabdullah, Abdullah Mohammed - In: Technological forecasting and social change : an … 198 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015076366

The effect of gender stereotypes on artificial intelligence recommendations

Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: Journal of business research : JBR 141 (2022), pp. 50-59

Persistent link: https://www.econbiz.de/10013168034