Search Results - subject:"AI algorithms"

How can entrepreneurs improve digital market segmentation? : A comparative analysis of supervised and unsupervised learning algorithms

Sáez-Ortuño, Laura; Huertas-Garcia, Ruben; Coll, … - In: International entrepreneurship and management journal 19 (2023) 4, pp. 1893-1920

Persistent link: https://www.econbiz.de/10014437398

Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways

Rodgers, Waymond; Tam Nguyen - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1043-1061

Persistent link: https://www.econbiz.de/10013271675

Leveraging international R&D teams of portfolio entrepreneurs and management controllers to innovate : Implications of algorithmic decision-making

Rodgers, Waymond; Degbey, William Y.; Söderbom, Arne; … - In: Journal of business research : JBR 140 (2022), pp. 232-244

Persistent link: https://www.econbiz.de/10013040709

Why do users trust algorithms? : a review and conceptualization of initial trust and trust over time

Cabiddu, Francesca; Moi, Ludovica; Patriotta, Gerardo; … - In: European management journal 40 (2022) 5, pp. 685-706

Persistent link: https://www.econbiz.de/10013462266

Artificial intelligence : a systematic review of methods and applications in hospitality and tourism

Doborjeh, Zohreh; Hemmington, Nigel; Doborjeh, Maryam; … - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 1154-1176

Persistent link: https://www.econbiz.de/10013164566

Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption

Querci, Ilaria; Barbarossa, Camilla; Romani, Simona; … - In: Psychology & marketing 39 (2022) 10, pp. 1888-1901

Persistent link: https://www.econbiz.de/10013465123