The study is aimed to analyze the interrelationships of challenges of digital-marketing adoption in Fast Moving Consumer Goods (FMCG) sector in Pakistan. The design comprises of review of up-to-date literature, primary data gathering, modeling and analysis. The data are collected through survey...

The study is aimed to analyze the interrelationships of challenges of digital-marketing adoption in Fast Moving Consumer Goods (FMCG) sector in Pakistan. The design comprises of review of up-to-date literature, primary data gathering, modeling and analysis. The data are collected through survey...

Large Language Models (LLMs), such as ChatGPT, are increasingly integrated into urban planning workflows to support tasks ranging from policy drafting to participatory engagement. Prompt engineering - the systematic design of instructions that guide LLM behaviour - has emerged as a critical...

1:The Global Shift to AI - Hype vs. Reality -- Strategic Foundations - 2.:The Role of Enterprise Architecture in AI Adoption -- 3:Challenges Across the AI Journey-From Startups to Global Enterprises -- 4: Data-The Real AI Enabler -- 5: Architecting AI at Scale-Technical Patterns and Platforms --...

Research into the "future of work" has become a central concern of scientists, experts and political decision-makers. This special issue addresses this topic and brings together 14 contributions from the fields of business and management. These articles offer new perspectives on the broad...

Research into the 'future of work' has become a central concern of scientists, experts and political decision-makers. This special issue addresses this topic and brings together 14 contributions from the fields of business and management. These articles offer new perspectives on the broad...