Alnofeli, Khadija Khamis; Akter, Shahriar; Yanamandram, … - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-23
CRM experts. The research identifies and systematically categorises three major dimensions and eight sub-dimensions of AI-powered … CRM capabilities, providing a structured framework that encapsulates the complex interplay that occurs between these …
