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  • Search: subject:"Absatz"
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Year of publication
Subject
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Internationales Marketing 5,500 International marketing 5,493 Absatz 5,419 Sales 1,908 Deutschland 1,211 Marketingmanagement 1,159 Marketing management 1,134 Konsumentenverhalten 1,099 Consumer behaviour 1,098 Theorie 1,090 Theory 1,080 Marketing 987 USA 902 Multinationales Unternehmen 818 Transnational corporation 781 Germany 718 United States 717 Welt 716 World 715 Markenführung 699 Brand management 698 Absatz und Verbrauch 648 Globalisierung 578 Marktforschung 570 Globalization 560 Export 532 Verkauf 527 Selling 517 International market entry 513 Internationaler Markteintritt 513 Vereinigte Staaten 429 Markenartikel 400 Markenimage 399 Brand image 398 KMU 396 SME 396 Kulturelle Identität 374 Werbung 374 Cultural identity 373 Brand 359
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Online availability
All
Undetermined 1,930 Free 1,141 CC license 84 Digitizable 12
Type of publication
All
Article 6,691 Book / Working Paper 5,620 Journal 169
Type of publication (narrower categories)
All
Article in journal 3,419 Aufsatz in Zeitschrift 3,419 Graue Literatur 983 Non-commercial literature 983 Aufsatz im Buch 958 Book section 958 Hochschulschrift 706 Working Paper 584 Arbeitspapier 560 Thesis 408 Collection of articles of several authors 369 Sammelwerk 369 Lehrbuch 251 Textbook 213 Bibliografie enthalten 204 Bibliography included 204 Aufsatzsammlung 203 Konferenzschrift 166 Case study 147 Fallstudie 147 Statistik 120 Amtsdruckschrift 111 Government document 111 Conference proceedings 89 Reprint 77 Statistics 52 No longer published / No longer aquired 51 Dissertation u.a. Prüfungsschriften 48 Glossar enthalten 44 Glossary included 44 Handbook 39 Handbuch 39 Fallstudiensammlung 36 Bibliografie 29 Ratgeber 29 Guidebook 28 Einführung 24 Systematic review 23 Übersichtsarbeit 23 Collection of articles written by one author 21
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Language
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English 7,539 German 2,696 Undetermined 1,986 French 91 Spanish 44 Italian 40 Hungarian 27 Polish 24 Swedish 20 Russian 9 Dutch 8 Danish 7 Romanian 7 Bulgarian 6 Finnish 6 Norwegian 5 Czech 4 Croatian 4 Portuguese 4 Japanese 3 Ukrainian 3 Slovenian 2 Serbian 2 Arabic 1 Slovak 1 Turkish 1 Chinese 1
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Author
All
Meffert, Heribert 47 Kotabe, Masaaki 33 Czinkota, Michael R. 32 Douglas, Susan P. 31 Franses, Philip Hans 29 Samiee, Saeed 29 Tietz, Bruno 28 Cavusgil, S. Tamer 26 Meissner, Hans Günther 26 Diamantopoulos, Adamantios 25 Ronkainen, Ilkka A. 25 Kaynak, Erdener 24 Zentes, Joachim 24 Kotler, Philip 23 Backhaus, Klaus 22 Ghauri, Pervez N. 22 Griffith, David A. 21 Keegan, Warren J. 21 Sander, Matthias 20 Berndt, Ralph 19 Jain, Subhash C. 19 Leonidou, Leonidas C. 19 Sousa, Carlos M. P. 19 Wagner, Joachim 19 Zou, Shaoming 19 Craig, C. S. 18 Levchenko, Andrei A. 18 Fantapié Altobelli, Claudia 17 Katsikeas, Constantine S. 17 Manrai, Ajay K. 17 Steenkamp, Jan-Benedict E. M. 17 Westjohn, Stanford A. 17 Grönroos, Christian 16 Homburg, Christian 16 Legerstee, Rianne 16 Magnusson, Peter 16 Meyer, Paul W. 16 Sheth, Jagdish N. 16 Albers, Sönke 15 Belk, Russell W. 15
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Institution
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National Bureau of Economic Research 43 American Marketing Association 34 Deutschland <Bundesrepublik> / Statistisches Bundesamt 23 International Trade Centre 18 Deutschland / Statistisches Bundesamt 15 Springer Fachmedien Wiesbaden 13 USA / Bureau of the Census 13 FAO 10 UNCTAD / Secretariat 10 Rationalisierungs-Kuratorium der Deutschen Wirtschaft 9 Rheinland-Pfalz 9 Rheinland-Pfalz / Statistisches Landesamt 9 GATE Germany, Konsortium Internationales Hochschulmarketing 8 National Industrial Conference Board 8 UNCTAD 8 OECD 7 Food and Agriculture Organization of the United Nations 6 Institut für Handelsforschung <Köln> 6 Edward Elgar Publishing 5 Esomar 5 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer International Publishing 5 U.S. Department of Commerce 5 Absatzwirtschaftliche Gesellschaft 4 American Management Association 4 Books on Demand GmbH <Norderstedt> 4 European Society for Opinion and Marketing Research 4 Europäische Kommission 4 Ifo-Institut für Wirtschaftsforschung 4 Information Resources Management Association 4 Institute of Marketing 4 International Chamber of Commerce 4 Marketing Science Institute 4 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 4 American Management Association / Marketing Division 3 American Management Association, inc. 3 Axel Springer Verlag 3 Bundesstelle für Außenhandelsinformation <Köln> 3 CAM Foundation 3
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Published in...
All
International marketing review 169 Journal of business research : JBR 153 Journal of international marketing 138 Journal of global marketing 122 Journal of marketing 80 Industrial marketing management : the international journal for industrial and high-tech firms 68 SpringerLink / Bücher 62 Business horizons 58 Europäische Hochschulschriften / 5 58 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 54 Handbook of research in international marketing 51 Working paper / National Bureau of Economic Research, Inc. 47 International business review : the official journal of the European International Business Academy 46 European journal of marketing : EJM 44 The journal of business & industrial marketing 44 NBER working paper series 43 Advances in international marketing 39 Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 38 Journal of international consumer marketing 36 NBER Working Paper 36 Journal of the Academy of Marketing Science 34 Esomar congress 32 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 32 Energy economics 31 Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements 31 Management international review : mir ; journal of international business 31 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 29 Asia Pacific journal of marketing and logistics 28 Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement 27 Handbook of research on international advertising 27 Management science : journal of the Institute for Operations Research and the Management Sciences 27 Jahrbuch der Absatz- und Verbrauchsforschung 26 Journal of euromarketing 25 The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business 25 International journal of forecasting 24 Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe 24 Arbeitspapier / Institut für Marketing, Universität Mannheim 23 Journal of personal selling & sales management : JPSSM 23 Marketing : ZFP ; journal of research and management 23 Journal of business economics : JBE 22
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Source
All
ECONIS (ZBW) 12,165 USB Cologne (EcoSocSci) 258 EconStor 42 RePEc 7 BASE 5 OLC EcoSci 2 USB Cologne (business full texts) 1
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Showing 1 - 10 of 12,480
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
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An empirical investigation of wine sales as a driver of financial performance in restaurants : insights from real-world sales data
Chon, Jun Young; Gergaud, Olivier; Heo, Cindy Yoonjoung - In: International journal of hospitality management 128 (2025), pp. 1-5
Persistent link: https://www.econbiz.de/10015376492
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When less pressure leads to more talk : sales tactics and word-of-mouth
Yang, Jingyi; Xu, Yuanyi; Lin, Zhibin - In: Psychology & marketing 42 (2025) 11, pp. 2939-2960
Persistent link: https://www.econbiz.de/10015464223
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Price discrimination and online sales in the automobile industry
D'Haultfœuille, Xavier; Durrmeyer, Isis; Fournel, … - 2025
Persistent link: https://www.econbiz.de/10015444798
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Women's underrepresentation in business-to-business sales : reasons, contingencies, and solutions
Lanzrath, Aline Isabelle; Homburg, Christian; Ruhnau, … - In: Journal of the Academy of Marketing Science 53 (2025) 2, pp. 533-562
Persistent link: https://www.econbiz.de/10015508860
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The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers
Wang, Wanxin; Deleersnyder, Barbara; Yildirim, Gokhan - In: Journal of business research : JBR 191 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015420046
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A Stackelberg game analysis of livestreaming sales and product returns in e-commerce
Wei, Fangfang; Hao, Hao; Pourhejazy, Pourya; Xu, Zhaoran - 2025
Many enterprises selling products on e-commerce platforms have adopted livestreaming to increase sales volume. A high return rate, caused by an exaggerated presentation of the products, can overwhelm the supply chain. Livestreaming considering the product return issue has received little...
Persistent link: https://www.econbiz.de/10015420453
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The aggregate release of third-party online sales data and audit quality improvement
Chen, Ning; Fang, Junxiong - In: China journal of accounting research : CJAR 18 (2025) 1, pp. 1-23
Corporate online sales data are embedded with high informational value. Focusing on auditors who are concerned about information quality, this paper systematically tests the governance effect of releasing third-party online sales data on audit quality. Using the first aggregate release of online...
Persistent link: https://www.econbiz.de/10015374253
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Online retail formats and product sales performance : the moderating role of product characteristics
Wang, Hao; Good, Valerie; Lim, Joon Ho - In: Journal of business research : JBR 198 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015436274
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Value-partitioning of sales contribution in business markets
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep - In: Production and operations management : the flagship … 34 (2025) 11, pp. 3589-3609
Persistent link: https://www.econbiz.de/10015549370
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