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Marketing
17,927
Marketingmanagement
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2,215
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2,097
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1,681
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1,589
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1,171
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1,065
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1,011
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973
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762
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729
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721
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581
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Meffert, Heribert
229
Kotler, Philip
202
Bruhn, Manfred
160
Pepels, Werner
120
Belz, Christian
61
Homburg, Christian
54
Wiedmann, Klaus-Peter
54
Dichtl, Erwin
51
Bauer, Hans H.
49
Kirchgeorg, Manfred
47
Armstrong, Gary
45
Sheth, Jagdish N.
45
Zerres, Michael P.
45
Fritz, Wolfgang
44
Baker, Michael John
41
Reinecke, Sven
41
Tomczak, Torsten
39
Backhaus, Klaus
37
Kuß, Alfred
37
Raffée, Hans
37
Diller, Hermann
36
Kleinaltenkamp, Michael
36
McDonald, Malcolm
36
Weis, Hans Christian
36
Kerin, Roger A.
35
Kreutzer, Ralf T.
35
Ahlert, Dieter
34
Unger, Fritz
34
Koschnick, Wolfgang J.
31
Huber, Frank
29
Hörschgen, Hans
27
Scheuch, Fritz
27
Meyer, Paul W.
26
Fill, Chris
25
Hair, Joseph F.
25
Leeflang, Peter
25
Piercy, Nigel
25
Schögel, Marcus
25
Steffenhagen, Hartwig
25
Engelhardt, Werner Hans
24
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Springer Fachmedien Wiesbaden
121
American Marketing Association
86
Fördergesellschaft Marketing an der Universität Augsburg
21
European Society for Opinion and Marketing Research
19
Edward Elgar Publishing
15
Books on Demand GmbH <Norderstedt>
13
Duncker & Humblot
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Haufe-Lexware GmbH & Co. KG
12
OECD
12
W. Kohlhammer GmbH
12
IGI Global
11
Springer International Publishing
11
Uni-Taschenbücher GmbH
11
Verlag Dr. Kovač
11
Absatzwirtschaftliche Gesellschaft
10
Springer-Verlag GmbH
10
Verlag Franz Vahlen
10
Academy of Marketing Science
9
American Management Association
9
Chartered Institute of Marketing
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
National Bureau of Economic Research
9
NetLibrary, Inc
9
Springer Gabler <Firma>
9
De Gruyter Oldenbourg
8
Deutsche Marketing-Vereinigung
8
Institut für Marketing <Münster, Westfalen>
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Harvard Graduate School of Business Administration
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
Deutscher Marketing-Verband
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag <Berlin>
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
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SpringerLink / Bücher
366
Europäische Hochschulschriften / 5
138
Journal of business research : JBR
130
Springer eBook Collection
108
Journal of marketing
95
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection / Business and Economics
91
European journal of marketing : EJM
85
Lehrbuch
75
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
65
Journal of marketing education : JME
58
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Journal of the Academy of Marketing Science
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
54
Marketing theory
53
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
42
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
Marketing : ZFP ; journal of research and management
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing research : JMR
39
Marketing intelligence & planning
39
Journal of historical research in marketing
38
Research
38
Schriftenreihe Schwerpunkt Marketing
38
Business horizons
37
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
Journal of macromarketing
34
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Harvard business review : HBR
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
31
Journal of research in marketing and entrepreneurship : JRME
30
essentials
30
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
4,384
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1
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
2
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
3
Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal
;
Suganda, Uce Karna
;
Kusumah, Allizia Zulfa
- In:
International Journal of Research in Business and …
11
(
2022
)
1
,
pp. 328-339
Persistent link: https://www.econbiz.de/10012938975
Saved in:
4
Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo
;
Amezquita Salazar, Juan Carlos
; …
- In:
European journal of management and business economics : …
31
(
2022
)
1
,
pp. 1-21
Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...
Persistent link: https://www.econbiz.de/10012872358
Saved in:
5
Effects of marketing indicators application on brand evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
Saved in:
6
The marketing capability premium
Ang, Tze Chuan
;
Chordia, Tarun
;
Van Anh Mai
;
Harminder Singh
- In:
Review of asset pricing studies : RAPS
12
(
2022
)
4
,
pp. 918-959
Persistent link: https://www.econbiz.de/10013543035
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7
Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
8
Good practices in the global apparel industry
International Trade Centre
-
2022
Persistent link: https://www.econbiz.de/10013499580
Saved in:
9
The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr
;
Civelek, Mehmet
;
Chovanová …
- In:
Serbian journal of management : an international …
17
(
2022
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
Saved in:
10
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
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