Sanawan, Sharif Usman; Hassan, Muhammad Taimoor; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 20 (2026) 1, pp. 268-295
Acceptance Model (TAM), study specified three stimuli factors AI exposure, AI accuracy perception, and recommended product, while … hypothesized relationship of the variables. Findings of the study revealed AI accuracy perception and subjective norms exhibited … predictive relevance and effect size. AI accuracy perception and subjective norms are strong calibration with brand trust; where …