Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Ad fraud"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
3
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Werbung
3
Ad fraud
2
Ad-fraud
2
Betrug
2
Cybercrime
2
Digitalisierung
2
Digitization
2
Fraud
2
Mobile Marketing
2
Mobile marketing
2
Multimethod approach
2
Online communities
2
Ad privacy
1
Blockchain
1
Confidence
1
Consumer behaviour
1
Data protection
1
Data security
1
Data transparency
1
Datenschutz
1
Datensicherheit
1
Decentralized advertising
1
Distribution channel
1
Konsumentenverhalten
1
Media market
1
Vertical contract
1
Vertical integration
1
Vertikale Integration
1
Vertrauen
1
Vertriebsweg
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
digital advertising
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Richet, Jean-Loup
2
Chen, Xinlei
1
Chen, Yuxin
1
Gordon, Brett R.
1
Jerath, Kinshuk
1
Katona, Zsolt
1
Kim, Jaemin
1
Kim, Jooyoung
1
Lee, Kyu Hyung
1
Liang, Yitian
1
Narayanan, Sridhar
1
Shin, Jiwoong
1
Wilbur, Kenneth C.
1
Xiao, Ping
1
Zhang, Jinglong
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile
ad
fraud
: empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
2
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
3
How cybercriminal communities grow and change : an investigation of
ad-fraud
communities
Richet, Jean-Loup
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013206607
Saved in:
4
How cybercriminal communities grow and change : an investigation of
ad-fraud
communities
Richet, Jean-Loup
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209471
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
