Saeed, Rashid; Zameer, Hashim; Awan, Idrees; Ullah, Imdad - In: International Journal of Academic Research in Business … 4 (2014) 7, pp. 340-349
adoption of innovation. Consumers may have different motivations behind adoption of an innovation. Most of the researchers … drivers for participating in adoption of innovation process. The aim of this paper therefore is to explore user … characteristics and motivations that contribute to adoption of innovation process. In-depth interviews were conducted from 20 …