advertising literacy, source credibility, persuasion knowledge, and advertising skepticism as predictors of behavioral intention … effects hypothesized were statistically significant, while advertising skepticism was the strongest direct predictor of …

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its … advertising in increasing consumer engagement. Although perceived personalization does not directly influence trust, it indirectly …-powered personalized advertising by integrating key perceptual factors influencing purchase behavior. From a practical perspective, the …

Different companies need to spread the word about products; advertising agencies need to make rational decisions …, etc. factors are recognized when selecting advertising tools, there's a scarcity of studies tailored to the suitability of … digital advertising formats for products in a specific category. The existing studies provide insights into ways to improve …

advertising on their purchase intentions remains underexplored in the Slovenian context. The aim of this study was to examine how … perceived intrusiveness of advertising. A key factor influencing purchase intentions is the opinion and recommendations of other … users, highlighting the role of social proof. The lack of statistically significant direct influence of advertising on …