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  • Search: subject:"Advertising"
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Year of publication
Subject
All
Online-Marketing 15,479 Internet marketing 15,191 Werbung 13,482 Advertising 13,444 Consumer behaviour 12,774 Konsumentenverhalten 12,641 Werbewirkung 10,197 Advertising effects 10,020 Social Web 8,549 Social web 8,549 International marketing 5,545 Internationales Marketing 5,529 Brand management 4,149 Marketingmanagement 4,130 Markenführung 4,120 Marketing management 4,099 Theorie 3,774 Theory 3,742 Online-Handel 3,220 Online retailing 3,219 Relationship marketing 2,973 Beziehungsmarketing 2,963 Deutschland 2,946 Electronic Commerce 2,929 Marketing 2,870 E-commerce 2,781 Markenimage 2,738 Brand image 2,721 Germany 2,671 USA 2,483 Markenartikel 2,422 Brand 2,381 Viral marketing 2,380 Virales Marketing 2,376 United States 2,355 Internet 2,000 advertising 1,846 Direktmarketing 1,604 Direct marketing 1,579 Mobile marketing 1,224
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Online availability
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Undetermined 17,148 Free 8,043 CC license 714 Digitizable 25
Type of publication
All
Article 30,081 Book / Working Paper 16,343 Journal 364 Other 53 Database 1
Subcategories
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Article in journal 24,904 Book section 4,389 Working paper 2,788 Proceedings 635 Case study 565 Textbook 522 Guidebook 358 Government document 131 Handbook 125 Glossary included 106 Review 100 Reference work 75 Statistics 64 Literature review 55 Introduction 28 Report 21 Newspaper 17 Biography 11 Annual report 4 Law 2 Dissertation 1
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Language
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English 37,292 German 6,761 Undetermined 2,424 French 160 Spanish 63 Italian 52 Polish 42 Russian 39 Swedish 29 Danish 16 Hungarian 15 Dutch 15 Romanian 10 Finnish 9 Portuguese 9 Bulgarian 8 Norwegian 8 Czech 6 Lithuanian 6 Serbian 6 Ukrainian 4 Croatian 3 Korean 3 Turkish 3 Arabic 2 Slovak 2 Albanian 2 Afrikaans 1 Indonesian 1 Japanese 1 Multiple languages 1 Slovenian 1 Vietnamese 1 Chinese 1
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Author
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Pelsmacker, Patrick de 99 Kaiser, Harry M. 89 Gierl, Heribert 87 Anderson, Simon P. 75 Eisend, Martin 75 Taylor, Charles Raymond 75 Kreutzer, Ralf T. 72 Bauer, Hans H. 65 Dens, Nathalie 60 Kind, Hans Jarle 59 Tucker, Catherine 59 Esch, Franz-Rudolf 58 Okazaki, Shintaro 53 Septianto, Felix 53 Diehl, Sandra 50 Mueller, Barbara 50 Peitz, Martin 47 Wilbur, Kenneth C. 46 Bruhn, Manfred 45 Chan, Kara 45 Stafford, Marla Royne 45 Hudders, Liselot 44 Silk, Alvin J. 44 Dahlén, Micael 43 Franses, Philip Hans 43 Yoon, Hye Jin 43 Goldfarb, Avi 42 Nilssen, Tore 41 Sørgard, Lars 41 Bellman, Steven 40 Huh, Jisu 40 Pepels, Werner 40 Rosengren, Sara 40 Rossiter, John R. 40 Terlutter, Ralf 40 Kitchen, Philip J. 39 Reijmersdal, Eva A. van 39 Thaichon, Park 39 Yoon, Sukki 39 Pauwels, Koen 38
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Institution
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Springer Fachmedien Wiesbaden 156 National Bureau of Economic Research 117 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 IGI Global 33 C.E.P.R. Discussion Papers 32 Université Paris-Dauphine (Paris IX) 29 Agricultural and Applied Economics Association - AAEA 25 American Marketing Association 25 Information Resources Management Association 20 Center for Tobacco Control Research and Education, UC San Francisco 19 Institut für Demoskopie Allensbach 19 NET Institute 19 OECD 19 Books on Demand GmbH <Norderstedt> 18 Deutscher Dialogmarketing Verband 18 EconWPA 18 Florida Department of Citrus 18 Zentralausschuss der Werbewirtschaft 17 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 16 Nomos Verlagsgesellschaft 16 Springer Gabler <Firma> 16 Edward Elgar Publishing 15 Haufe-Lexware GmbH & Co. KG 15 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Wageningen Economic Research 14 CESifo 13 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 13 European Society for Opinion and Marketing Research 12 Erasmus Research Institute of Management 11 Fördergesellschaft Marketing an der Universität Augsburg 11 Axel-Springer-Verlag 10 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 10 Centre for Industrial Economics (CIE), Økonomisk Institut 10 Charles H. Dyson School of Applied Economics and Management, Cornell University 10 Department of Agricultural and Resource Economics, University of Connecticut 10 Europäische Kommission 10 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 10 Universität Mannheim 10
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Published in...
All
Journal of business research : JBR 783 International journal of advertising : the review of marketing communications 707 Journal of advertising research 549 Journal of retailing and consumer services 384 Journal of advertising : official publication of the American Academy of Advertising 362 Journal of marketing communications 360 SpringerLink / Bücher 293 Psychology & marketing 288 International journal of internet marketing and advertising : IJIMA 280 Marketing science 264 Journal of advertising 245 Journal of promotion management : JPM 208 International marketing review 198 Journal of Promotion Management 195 Journal of global marketing 194 European Journal of Marketing 190 Journal of Marketing Communications 186 Management science : journal of the Institute for Operations Research and the Management Sciences 182 European journal of marketing : EJM 175 Journal of promotion management : innovations in planning and applied research 174 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 168 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 167 Journal of Consumer Marketing 165 Journal of marketing 165 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 161 The journal of product & brand management 153 Asia Pacific journal of marketing and logistics 152 Journal of international marketing 150 Journal of marketing research : JMR 148 Industrial marketing management : the international journal for industrial and high-tech firms 133 Marketing intelligence & planning 133 International journal of electronic marketing and retailing : IJEMR 128 Marketing Science 128 International journal of hospitality management 123 Tourism management : research, policies, practice 123 Journal of Interactive Advertising 122 Springer eBook Collection 122 Marketing letters : a journal of research in marketing 118 International Journal of Advertising 116 NBER working paper series 116
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Source
All
ECONIS (ZBW) 40,317 Other ZBW resources 2,573 USB Cologne (EcoSocSci) 1,697 RePEc 1,685 EconStor 343 BASE 187 USB Cologne (business full texts) 32 ArchiDok 8
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Showing 1 - 10 of 42,155
 
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Clearly (not) identifiable : the recognisability of gambling content marketing
Rossi, Raffaello; Nairn, Agnès - 2025
Persistent link: https://www.econbiz.de/10015562801
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Perceptions of greenwashing and purchase intentions : a model of Gen Z responses to ESG-labeled digital advertising
Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - 2025
advertising literacy, source credibility, persuasion knowledge, and advertising skepticism as predictors of behavioral intention … effects hypothesized were statistically significant, while advertising skepticism was the strongest direct predictor of …
Persistent link: https://www.econbiz.de/10015448882
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Can facebook ads prevent Malaria? : two field experiments in India
Donati, Dante; Rao, Nandan; Orozco-Olvera, Victor H.; … - 2026
This study evaluates a nationwide malaria prevention campaign delivered through social media in India using a district-level cluster-randomized controlled trial. We combine two survey samples(N = 8,253) with administrative health records to assess effects on offline malaria-related behaviors and...
Persistent link: https://www.econbiz.de/10015666595
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Picture perfect : engaging customers with visual generative AI
Heitmann, Mark; Jansen, Tijmen P. J.; Reisenbichler, Martin - 2026
Persistent link: https://www.econbiz.de/10015670277
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In-store advertising with digital signage
Herhausen, Dennis; Jong, David de; Grewal, Dhruv - 2026
Persistent link: https://www.econbiz.de/10015670289
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"I like, comment and share social media fashion innovators' content" : investigating millennial consumers' engagement with native advertising of Facebook brand pages
Ghosh, Mollika; Islam, Abm Shahidul - 2026
' (SMFIs) sponsored content characteristics posted from Facebook brand pages (FBPs) in native advertising (NAD) on millennial … an integrated approach thatseparates persuasion knowledge model, advertising value model, PSI theory,source credibility …
Persistent link: https://www.econbiz.de/10015675518
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Convergence and divergence in digital game-based advertising : a systematic review of advergames and ingame advertising
Zagni, Luca Matteo; Baima, Gabriele; Do Binh - 2026
Persistent link: https://www.econbiz.de/10016062525
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Automated comment moderation enhances social media advertising performance
Park, Jiwoon; De Freitas, Julian - 2026
Persistent link: https://www.econbiz.de/10016062016
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AI-powered personalized advertising and purchase intention in Vietnam's digital landscape : the role of trust, relevance, and usefulness
Gia Khuong An; Thi Thuy An Ngo - 2025
As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its … advertising in increasing consumer engagement. Although perceived personalization does not directly influence trust, it indirectly …-powered personalized advertising by integrating key perceptual factors influencing purchase behavior. From a practical perspective, the …
Persistent link: https://www.econbiz.de/10015468139
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Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts
Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - 2025
Different companies need to spread the word about products; advertising agencies need to make rational decisions …, etc. factors are recognized when selecting advertising tools, there's a scarcity of studies tailored to the suitability of … digital advertising formats for products in a specific category. The existing studies provide insights into ways to improve …
Persistent link: https://www.econbiz.de/10015338608
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