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Search: subject:"Affect transfer theory"
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Consumer behaviour
2
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Advertising
1
Advertising effects
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Affect transfer theory
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Beziehungsmarketing
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Children
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Video game
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advergames
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affect transfer theory
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children
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persuasion knowledge
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Li, Ting
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Wang, Xueqin
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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ECONIS (ZBW)
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From a functional service to an emotional ‘saviour’ : a structural analysis of logistics values for in-home consumers
Li, Ting
;
Cai, Lanhui
;
Liu, Yanfeng
;
Yuen, Kum Fai
; …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015084909
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2
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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