Li, Yingxia; Kamal Basha, Norazlyn; Ng, Siew Imm; Lin, … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2324-2353
is effective in predicting both calculative commitment and affective commitment. In addition, all interpersonal … relationship factors (swift guanxi, calculative commitment, and affective commitment) significantly affect repurchase intentions …, with only affective commitment being linked to WOM intention. Also, the moderating role of gender was confirmed in …