Fernandez-Lores, Susana; Gavilan, Diana; Avello, Maria; … - In: BRQ Business Research Quarterly 19 (2016) 1, pp. 40-54
. Companies are trying to engender affective commitment in the best employees in a global labour market. In this study, we develop … and validate a multidimensional scale to measure the strength of an employee's affective commitment to the employer brand … in five separate studies. In Studies 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed …