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Search: subject:"App icon features"
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App icon authority
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App icon familiarity
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App icon features
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App icon image fit
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App types
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App usage intention
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Anwendungssoftware
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Bai, Hao-Yue
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Bao, Yi-Wen
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Kim, Jung-Hee
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of
app
icon
features
and app type
Bai, Hao-Yue
;
Bao, Yi-Wen
;
Kim, Jung-Hee
- In:
Asia Pacific Journal of Marketing and Logistics
36
(
2024
)
10
,
pp. 2672-2688
on the nuanced role of
app
icon
features
and types. Originality/value Originating from a comprehensive exploration of …
Persistent link: https://www.econbiz.de/10015340942
Saved in:
2
Effects of app icon familiarity and authority on app icon image fit and usage intention : focusing on the moderating effects of
app
icon
features
and app type
Bai, Hao-Yue
;
Bao, Yi-Wen
;
Kim, Jung-Hee
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2672-2688
Persistent link: https://www.econbiz.de/10015210820
Saved in:
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