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  • Search: subject:"App monetization strategy"
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Subject
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Anwendungssoftware 1 App monetization strategy 1 App store 1 Application software 1 Fixed effects estimation 1 Mobile Anwendung 1 Mobile app marketing 1 Mobile application 1 Mobile apps 1 Mobile communications 1 Mobilkommunikation 1 Simultaneous equations model 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ghasemkhani, Hossein 1 Lee, Young-Jin 1 Tan, Yong 1 Xie, Karen 1
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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Switching decision, timing, and app performance : an empirical analysis of mobile app developers' switching behavior between monetization strategies
Lee, Young-Jin; Ghasemkhani, Hossein; Xie, Karen; Tan, Yong - In: Journal of business research : JBR 127 (2021), pp. 332-345
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