Panda, Debadrita; Raut, Sachin Kumar; Rana, Sudhir; … - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2684-2698
Purpose The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns management systems are often complex, time-consuming and costly,...