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  • Search: subject:"Assertiveness"
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Year of publication
Subject
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Assertiveness 26 Consumer behaviour 15 Konsumentenverhalten 15 assertiveness 14 Cultural identity 9 Kulturelle Identität 9 Advertising effects 8 Werbewirkung 8 Gender 6 Advertising 5 Collectivism 5 Werbung 5 Women 5 Communication 4 Führungsstil 4 Kollektivismus 4 Kommunikation 4 Leadership 4 Leadership style 4 Assertiveness (Psychology) 3 Beschwerdemanagement 3 Beziehungsmarketing 3 Brand 3 Complaint management 3 Cross-cultural management 3 Emotion 3 Frauen 3 Führungskräfte 3 Geschlecht 3 Interkulturelles Management 3 Internet marketing 3 Leadership development 3 Managers 3 Markenartikel 3 Message assertiveness 3 National culture 3 Nationalkultur 3 Online-Marketing 3 Personalführung 3 Personality psychology 3
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Online availability
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Undetermined 36 Free 20 CC license 2
Type of publication
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Article 59 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 31 Aufsatz in Zeitschrift 31 research-article 8 Article 4 review 2 review-article 2 viewpoint 2 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1 conceptual-paper 1
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Language
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English 57 Undetermined 7
Author
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Baek, Tae Hyun 2 Fretwell, Cherie E. 2 Irwin, John G. 2 Leslie, Jean 2 Lewis, Carmen C. 2 Liu, Qing 2 Lopes, Miguel Pereira 2 Pipas, Maria Daniela 2 Raza, Syed Hassan 2 Schrimsher, Martie R. 2 Seco, Victor Manuel Monteiro 2 Townend, Anni 2 Wei, Feng 2 Yi, Zhang 2 Yoon, Sukki 2 Zahir-ul-Hassan, Muhammad Kaleem 2 Zaman, Umer 2 Acheampong, Daniel 1 Agyei, Frank Boateng 1 Akinteye, Akin Jonathan 1 Aloulou, Wassim J. 1 Amanullah, Md. 1 Ames, Daniel R. 1 Amonrat Thoumrungroje 1 Antić, Marko 1 Antić, Marko 1 Bacha, Eliane 1 Bakhshi, Medha 1 Baltov, Milen 1 Bang, Hye Jin 1 Barros, Lucia S. G. 1 Batista, Juliana Moreira 1 Beal, Brian 1 Berkmann, Manuel 1 Bossuyt, Saar 1 Botelho, Delane 1 Bristow, Dennis N. 1 Burke, Maria E. 1 Buzatu, Nicoleta Elena 1 Calik, Nuri 1
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Institution
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Business Services Support <London> 1 International Institute of Social and Economic Sciences 1 Princeton University Press 1
Published in...
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Human Resource Management International Digest 3 Executive Development 2 Journal of business ethics : JOBE 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Accounting & taxation : AT 1 Annales Universitatis Apulensis Series Oeconomica 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Belitung Nursing Journal 1 Career Development International 1 Corporate communications : an international journal 1 Cross Cultural Management: An International Journal 1 ENTRENOVA - ENTerprise REsearch InNOVAtion 1 ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 1 European Journal of Training and Development 1 Industrial and Commercial Training 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Social Science Studies 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of advertising : the review of marketing communications 1 International journal of business environment : IJBE 1 International journal of cross cultural management : CCM 1 International journal of operations & production management 1 International journal of social sciences : IJoSS 1 International small business journal : ISBJ 1 Introductory Chapters 1 Journal of Current Southeast Asian Affairs 1 Journal of Documentation 1 Journal of HRM - human resource management 1 Journal of Happiness Studies 1 Journal of Industrial Engineering and Management (JIEM) 1 Journal of Information & Knowledge Management (JIKM) 1 Journal of Management Development 1 Journal of Organizational Change Management 1 Journal of Product & Brand Management 1 Journal of business research : JBR 1 Journal of consumer marketing 1 Journal of enterprising communities : people and places in the global economy 1 Journal of hospitality marketing & management 1 Journal of industrial engineering and management : JIEM 1
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Source
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ECONIS (ZBW) 33 Other ZBW resources 15 RePEc 9 EconStor 4 USB Cologne (EcoSocSci) 3
Showing 1 - 10 of 64
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Exploring the Link between Empathy and Assertive Communication in Healthcare Settings
Antić, Marko; Globočnik Žunac, Ana; Križanec … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 44-52
assertiveness. It can be said that empathy and assertiveness are indispensable links in the interpersonal communication of …. Therefore, the goal of this research was to determine whether there is a connection between empathy and assertiveness in the … empathy, assertiveness, and communication. The results of a systematic literature review showed that this is a relatively …
Persistent link: https://www.econbiz.de/10015403929
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Unlocking online product return behaviour : the influence of product attributes on customer interaction styles
Quang Huy Duong; Zhou, Li; Meng, Meng; Truong Van Nguyen - In: International journal of operations & production management 45 (2025) 13, pp. 166-203
Persistent link: https://www.econbiz.de/10015580752
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The critical role of assertiveness of women business owners in the link between firm performance and family instrumental support
Kaciak, Eugene; Memili, Esra - In: International small business journal : ISBJ 42 (2024) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10014583636
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Exploring the link between empathy and assertive communication in healthcare settings
Antić, Marko; Žunac, Ana Globočnik; Križanec … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 10 (2024) 1, pp. 44-52
assertiveness. It can be said that empathy and assertiveness are indispensable links in the interpersonal communication of …. Therefore, the goal of this research was to determine whether there is a connection between empathy and assertiveness in the … empathy, assertiveness, and communication. The results of a systematic literature review showed that this is a relatively …
Persistent link: https://www.econbiz.de/10015424136
Saved in:
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The impact of message assertiveness on corporate activism : how messaging style and user comments shape perceptions of corporate hypocrisy
Lim, Dong Jae; Seo, Youngji - In: Corporate communications : an international journal 31 (2026) 1, pp. 117-134
Persistent link: https://www.econbiz.de/10015617336
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Eco-friendly hotels and tourists' sustainable behavior in Bangladesh : a moderation-mediation analysis
Tumpa, Khadiza Khatun; Amanullah, Md.; Moni, Habibur Rahman - In: Tourism analysis : an interdisciplinary tourism & … 31 (2026) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10015617466
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Are assertive messages more effective in live marketing? : matching effects of anchor type and message assertiveness on purchase intention
Gong, Yanping; Huang, Rong; Chen, Zhuo; Liu, Yongdan; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015441822
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Competency ambidexterity to achieve leadership excellence and reduce derailment risk in a globalized world : a cross-cultural study
Yi, Zhang; Zahir-ul-Hassan, Muhammad Kaleem; Wei, Feng; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3135-3154
Persistent link: https://www.econbiz.de/10015210868
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Unraveling formal and informal business ties in shaping foreign subsidiary capabilities
Amonrat Thoumrungroje; Nang Sarm Siri - In: Review of international business and strategy 34 (2024) 3, pp. 412-432
Persistent link: https://www.econbiz.de/10015053924
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