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Brand user imagery clarity
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of brand management : an international journal
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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Content and process priming : a review
Janiszewski, Chris A.
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 96-118
Persistent link: https://www.econbiz.de/10010359874
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