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Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Associate network 1 Associate network theory 1 Brand 1 Brand image 1 Brand management 1 Brand user imagery 1 Brand user imagery clarity 1 Business process management 1 Information behaviour 1 Information dissemination 1 Information processing 1 Informationsverbreitung 1 Informationsverhalten 1 Knowledge accessibility 1 Knowledge transfer 1 Markenartikel 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Measurement 1 Messung 1 Nonconscious processes 1 Premium pricing 1 Priming 1 Prozessmanagement 1 Scale development 1 Self-brand connection 1 Wissenstransfer 1
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Hampson, Daniel P. 1 Janiszewski, Chris A. 1 Peng, Siqing 1 Wyer, Robert S. 1 Xie, Yi 1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 The journal of brand management : an international journal 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi; Peng, Siqing; Hampson, Daniel P. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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Content and process priming : a review
Janiszewski, Chris A.; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10010359874
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