Der Begriff „Framing“ bezieht sich auf den Befund, dass Individuen auf die Veränderung des Blickwinkels aus dem ein Sachverhalt betrachtet oder beschrieben wird unterschiedlich reagieren. Die unterschiedlichen Reaktionen werden als Framing-Effekt bezeichnet. Bei Entscheidungs-Frames vom Typ...

In important situations, individual decision-making is systematically biased. Whendeciding (rather than consuming), extrinsic attributes of choice options are more salient thanintrinsic attributes. People overestimate extrinsic attributes and therefore put too much effortinto acquiring income...

Preference maps provide a visual representation of market structure, usually depicting brand or product alternatives, product attributes, and customers in a single graphic. Using measures of consideration and attribute sets to establish criterion validity, we develop a set of metrics that can be...

Using a choice experiment, this paper investigates how Swedish citizens value three environmental quality objectives. In addition, a follow-up question is used to investigate whether respondents ignored any attributes when responding. The resulting information is used in the model estimation by...

Most research in economics models agents somehow motivated by out-comes. Here, we model agents motivated by procedures instead, whereprocedures are dened independently of an outcome. To that end, wedesign procedures which yield the same expected outcomes or carry thesame information on other's...

A Discrete Choice Experiment (DCE) in the health-care sector is used to test the lossaversion theory that is derived from reference-dependent preferences: The absolutesubjective value of a deviation from a reference point is generally greater when the deviationrepresents a loss than when the...