Griesoph, Amelie; Schreiner, Thomas F.; Melnyk, Valentyna; … - In: Marketing Letters 36 (2024) 3, pp. 465-479
Brand managers increasingly add altruistic product attributes, such as fair trade or charitable donations, to their … altruistic product attributes in today's markets, it is unclear how these attributes affect consumer decision-making in different … contexts. This paper particularly examines the influence of altruistic product attributes on the compromise effect. Through …