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  • Search: subject:"Audience segmentation"
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Year of publication
Subject
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Audience segmentation 5 Market segmentation 4 Marktsegmentierung 4 Consumer behaviour 2 Konsumentenverhalten 2 Alcohol consumption 1 Alkoholkonsum 1 CHAID 1 Canada 1 Cancer 1 Children 1 China 1 Chinese opera 1 Cluster analysis 1 Clusteranalyse 1 Consumer preferences 1 EU-Binnenmarkt 1 Economic growth 1 Ernährungspolitik 1 Film 1 Film industry 1 Film marketing 1 Filmwirtschaft 1 Frauen 1 Gesundheit 1 Gesundheitsrisiko 1 Gesundheitsvorsorge 1 Health 1 Health risk 1 International marketing 1 Internationales Marketing 1 Kanada 1 Kinder 1 Kino 1 Konsumentenpräferenzen 1 Krebskrankheit 1 Limits to growth 1 Modes of receptions 1 Mothers 1 Movie theatre 1
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Online availability
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Undetermined 4
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Aufsatz im Buch 1 Book section 1
Language
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English 6
Author
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Baldwine, Julie 1 Bryant, Carol A. 1 Chon, Myoung-Gi 1 Colbert, François 1 Coulter, Martha L. 1 Gifford, Robert 1 Goff, Rhonda 1 Hawkins, Fran 1 Janssen, Meriam 1 Kirby, Russell S. 1 Kozak, Robert 1 Kuiper, Sandra 1 Lin, Yi 1 Mathijssen, Jolanda 1 Moellering, Kristin 1 Napier, Ashley 1 O'Rourke, Kathleen 1 Panzera, Anthony D. 1 Park, Hyojung 1 Sappenfield, William M. 1 Sheppard, Stephen R. J. 1 Suckfüll, Monika 1 Tomaselli, Maria Fernanda 1
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 Health marketing quarterly 1 International journal of arts management 1 Journal of nonprofit & public sector marketing 1 Journal of retailing and consumer services 1 Segmentation in social marketing : process, methods and application 1
Source
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ECONIS (ZBW) 6
Showing 1 - 6 of 6
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What do Canadians think about economic growth, prosperity and the environment?
Tomaselli, Maria Fernanda; Sheppard, Stephen R. J.; … - In: Ecological economics : the transdisciplinary journal of … 161 (2019), pp. 41-49
Persistent link: https://www.econbiz.de/10012179071
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Chinese opera and the international market
Lin, Yi; Colbert, François - In: International journal of arts management 20 (2018) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011921359
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Audience segmentation of Kentucky mothers by nonparticipation status in the special supplemental nutrition program for women, infants, and children
Panzera, Anthony D.; Bryant, Carol A.; Hawkins, Fran; … - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10011687041
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One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi; Park, Hyojung - In: Health marketing quarterly 34 (2017) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
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Young adults and alcohol : an explorative audience segmentation analysis
Mathijssen, Jolanda; Kuiper, Sandra; Janssen, Meriam - In: Segmentation in social marketing : process, methods and …, (pp. 161-177). 2017
Persistent link: https://www.econbiz.de/10011558066
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The differential success of movie trailers
Suckfüll, Monika; Moellering, Kristin - In: Journal of retailing and consumer services 22 (2015), pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
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