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  • Search: subject:"Augmented Reality"
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Year of publication
Subject
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Virtual reality 375 Virtuelle Realität 370 Augmented reality 291 Konsumentenverhalten 241 Consumer behaviour 240 augmented reality 144 Augmented Reality 127 Innovation adoption 82 Innovationsakzeptanz 82 Beziehungsmarketing 74 Relationship marketing 74 Einzelhandel 62 Online-Handel 61 Online retailing 60 Retail trade 60 Virtual Reality 49 Artificial intelligence 46 Internet marketing 46 Online-Marketing 46 Digitalisierung 45 Künstliche Intelligenz 43 Technischer Fortschritt 41 Technological change 41 Customer satisfaction 40 Kundenzufriedenheit 40 Digitization 38 Metaverse 38 Mobile Anwendung 37 Mobile application 37 Erweiterte Realität <Informatik> 36 Tourism industry 35 Tourismuswirtschaft 34 Marketing 31 Social Web 31 Social web 31 Tourism 31 virtual reality 31 Brand management 30 Innovation 30 Markenführung 30
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Online availability
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Undetermined 464 Free 174 CC license 26
Type of publication
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Article 610 Book / Working Paper 77
Type of publication (narrower categories)
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Article in journal 435 Aufsatz in Zeitschrift 435 Article 53 Aufsatz im Buch 50 Book section 50 research-article 25 Aufsatzsammlung 16 Konferenzschrift 16 Hochschulschrift 10 Graue Literatur 8 Non-commercial literature 8 Collection of articles of several authors 7 Sammelwerk 7 Conference paper 6 Konferenzbeitrag 6 Working Paper 5 conceptual-paper 4 Arbeitspapier 3 Research Report 3 review 3 case-report 2 viewpoint 2 Collection of articles written by one author 1 Conference proceedings 1 Forschungsbericht 1 Handbook 1 Handbuch 1 Interview 1 Sammlung 1 Thesis 1 review-article 1 technical-paper 1
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Language
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English 589 German 95 Undetermined 4 Spanish 2
Author
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Rauschnabel, Philipp A. 19 Dieck, M. Claudia tom 15 Jung, Timothy 15 Chylinski, Mathew 13 Ruyter, Ko de 13 Heller, Jonas 12 Hilken, Tim 12 Mahr, Dominik 12 Keeling, Debbie I. 11 Huang, Tseng-Lung 10 Javornik, Ana 6 Kumar, Harish 6 Loureiro, Sandra Maria Correia 6 Mehler-Bicher, Anett 6 Steiger, Lothar 6 Felix, Reto 5 Hoffmann, Stefan 5 Lim, Weng Marc 5 Mai, Robert 5 Poushneh, Atieh 5 Teuteberg, Frank 5 Thomas, Oliver 5 Baier, Daniel 4 Cranmer, Eleanor E. 4 Flavián Blanco, Carlos 4 Han, Dai-In Danny 4 Küffmann, Karin 4 Lavoye, Virginie 4 Nee, Andrew Y. C. 4 Prilla, Michael 4 Sands, Sean 4 Schenk, Michael 4 Schreiber, Stefanie 4 Serravalle, Francesca 4 Tarkiainen, Anssi 4 Wiesche, Manuel 4 Akbar, Payam 3 Asadi, Shahla 3 Barhorst, Jennifer Brannon 3 Belk, Russell W. 3
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Institution
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Springer Fachmedien Wiesbaden 3 De Gruyter Oldenbourg 2 International Augmented and Virtual Reality Conference <4., 2018, Manchester> 2 International XR Conference / Annual conference <7., 2022, Lissabon> 2 Springer Gabler <Firma> 2 Springer-Verlag GmbH 2 Technische Universität Ilmenau 2 UVK Verlagsgesellschaft mbH 2 Universitätsverlag Ilmenau 2 Commission on Science and Technology for Sustainable Development in the South 1 Diplomica Verlag GmbH 1 ENTER 2023 eTourism Conference <30., 2023, Johannesburg> 1 ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> 1 Edward Elgar Publishing 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Goethe-Universität Frankfurt am Main / Fachbereich Wirtschaftswissenschaften 1 Heinz Nixdorf Institut 1 IGI Global 1 Instytut Badañ Gospodarczych (IBG) 1 International Communication Management Conference <10., 2024, Ahmedabad> 1 International Conference of the International Association of Cultural and Digital Tourism <10., 2023, Chania> 1 International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.> 1 International XR-Metaverse Conference <9., 2024, Busan> 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <1, 2002, Paderborn> 1 Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <5, 2006, Paderborn> 1 Weltwirtschaftsforum 1
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Published in...
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Journal of retailing and consumer services 43 Journal of business research : JBR 24 HMD Praxis der Wirtschaftsinformatik 20 HMD : Praxis der Wirtschaftsinformatik 19 Psychology & marketing 17 Technological forecasting & social change : an international journal 12 Tourism management : research, policies, practice 10 International journal of production research 9 International journal of technology marketing : IJTMkt 8 Journal of Hospitality and Tourism Technology 8 Business horizons 7 International journal of retail and distribution management 7 Journal of consumer behaviour 7 Springer eBook Collection 7 International journal of consumer studies 6 International journal of hospitality management 6 International journal of learning and change : IJLC 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of service management 6 Tourism management perspectives : TMP 6 Virtual Reality und Augmented Reality in der digitalen Produktion 6 International journal of advertising : the review of marketing communications 5 International journal of contemporary hospitality management 5 Journal of retailing 5 Journal of the Academy of Marketing Science 5 Logistics 5 Progress in IS 5 Psychology & Marketing 5 Research 5 Springer Proceedings in Business and Economics 5 Asia Pacific journal of marketing and logistics 4 Cogent Business & Management 4 Cogent business & management 4 European journal of innovation management 4 European journal of marketing 4 Industrial Robot: the international journal of robotics research and application 4 International Journal of Creative Interfaces and Computer Graphics (IJCICG) 4 Journal of open innovation : technology, market, and complexity 4 Marketing intelligence & planning 4 The journal of services marketing 4
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Source
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ECONIS (ZBW) 554 Other ZBW resources 67 EconStor 58 RePEc 5 USB Cologne (EcoSocSci) 2 BASE 1
Showing 1 - 10 of 687
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Digitalisierung für eine besucherorientierte Innenstadt
Küffmann, Karin; Meickmann, Lena; Veith, Tobias - 2025
Zwischenergebnis des ARIZON Forschungsprojektes - Gedanken über eine Weiterentwicklung der multifunktionalen Innenstadt, ihrer Informationsströme und -aktivitäten, um Besucher anzusprechen. Onlineplattformen haben mithilfe digitaler Technologien Kundenvorlieben, -historien und -profile...
Persistent link: https://www.econbiz.de/10015415736
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XR and Metaverse : Proceedings of the 9th International XR-Metaverse Conference 2024, Busan, South Korea
Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.);  … - International XR-Metaverse Conference <9., 2024, Busan> - 2025
This book offers a comprehensive collection of the latest research presented at the 9th International XR-Metaverse Conference held in Busan, South Korea, in 2024. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR...
Persistent link: https://www.econbiz.de/10015334396
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XR and Metaverse : Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA
Dieck, M. Claudia tom (ed.); Jung, Timothy (ed.);  … - International XR-Metaverse Conference <8., 2023, Las … - 2024
This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR...
Persistent link: https://www.econbiz.de/10014463098
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Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Psychology & marketing 42 (2025) 2, pp. 634-650
Persistent link: https://www.econbiz.de/10015373148
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Bridging the intention-behavior-gap through digitalized information (?) : two laboratory experiments in the textile industry
Brand, Benedikt - In: Journal of retailing and consumer services 84 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015441316
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Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality
Rumokoy, Farlane S.; Frank, Björn - In: Journal of retailing and consumer services 84 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015441337
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The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality
Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - In: Journal of retailing and consumer services 86 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015441888
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A prospective vision of the evolution of immersive technologies : towards a definition of metaverse
Benaben, Frederick; Congès, Aurélie; Fertier, Audrey - In: Technovation : an international journal of technical … 140 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015443979
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Consumer emotions and personality traits in augmented reality
Soon, Pei-Shan; Lim, Weng Marc - In: Journal of consumer behaviour 24 (2025) 5, pp. 2214-2250
Persistent link: https://www.econbiz.de/10015457484
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82
Persistent link: https://www.econbiz.de/10015332434
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