Search Results - subject:"Augmented reality"

Digitalisierung für eine besucherorientierte Innenstadt

Küffmann, Karin; Meickmann, Lena; Veith, Tobias - 2025

Zwischenergebnis des ARIZON Forschungsprojektes - Gedanken über eine Weiterentwicklung der multifunktionalen Innenstadt, ihrer Informationsströme und -aktivitäten, um Besucher anzusprechen. Onlineplattformen haben mithilfe digitaler Technologien Kundenvorlieben, -historien und -profile...

Persistent link: https://www.econbiz.de/10015415736

XR and Metaverse : Proceedings of the 9th International XR-Metaverse Conference 2024, Busan, South Korea

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR-Metaverse Conference <9., 2024, Busan> - 2025

This book offers a comprehensive collection of the latest research presented at the 9th International XR-Metaverse Conference held in Busan, South Korea, in 2024. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR...

Persistent link: https://www.econbiz.de/10015334396

Psychologische und leistungsbezogene Effekte von AR- und VR-basiertem Training in der manuellen Montage

Daling, Lea M.; Schlittmeier, Sabine J.; Isenhardt, Ingrid - In: Zeitschrift für Arbeitswissenschaft 80 (2026) 1, pp. 104-116

Augmented reality (AR) and virtual reality (VR) are increasingly being used in manual assembly to prepare people for …

Persistent link: https://www.econbiz.de/10015616777

Integrating the physical and digital strategies for supplier : the role of offline showroom and augmented reality experiences

Li, Zhitang; Lev, Benjamin - In: Computers & operations research : an international journal 185 (2026), pp. 1-19

Persistent link: https://www.econbiz.de/10015552367

XR and Metaverse : Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA

Dieck, M. Claudia tom (ed.); Jung, Timothy (ed.); … - International XR-Metaverse Conference <8., 2023, Las … - 2024

This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR...

Persistent link: https://www.econbiz.de/10014463098

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434

Holistic augmented reality brand equity (HARBE) model : building customer-based brand equity through augmented reality

Lambrecht, Anja; Baumgarth, Carsten; Henseler, Jörg - In: The journal of brand management : an international journal 32 (2025) 4, pp. 298-314

Persistent link: https://www.econbiz.de/10015486092

Consumer emotions and personality traits in augmented reality

Soon, Pei-Shan; Lim, Weng Marc - In: Journal of consumer behaviour 24 (2025) 5, pp. 2214-2250

Persistent link: https://www.econbiz.de/10015457484

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - In: Psychology & marketing 42 (2025) 11, pp. 2748-2766

Persistent link: https://www.econbiz.de/10015464212

Bridging the intention-behavior-gap through digitalized information (?) : two laboratory experiments in the textile industry

Brand, Benedikt - In: Journal of retailing and consumer services 84 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015441316