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  • Search: subject:"Augmented reality app attributes"
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Year of publication
Subject
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Augmented reality app attributes 1 Augmented reality app engagement 1 Consumer behaviour 1 Continuous intention to use augmented reality app 1 Einzelhandel 1 Hedonic & utilitarian benefits 1 Innovation adoption 1 Innovationsakzeptanz 1 Internet marketing 1 Konsumentenverhalten 1 Mobile Anwendung 1 Mobile application 1 Non-linear relationships 1 Online-Marketing 1 Psychological inspiration 1 Retail trade 1 Virtual reality 1 Virtuelle Realität 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Boon Liat Cheng 1 Knight, Helena H. 1 Nikhashemi, S. R. 1 Nusair, Khaldoon 1
Published in...
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Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 1
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Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps
Nikhashemi, S. R.; Knight, Helena H.; Nusair, Khaldoon; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-21
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