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Search: subject:"Augmented reality interactive technology"
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Augmented reality interactive technology
2
Augmented-reality interactive technology
2
Beziehungsmarketing
2
Consumer behaviour
2
Einzelhandel
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
2
Relationship marketing
2
Retail trade
2
Brand
1
Brand love
1
Brand management
1
Cognition
1
Cognitive innovativeness
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Experiential value
1
Exploratory behavior
1
Information technology
1
Information technology identity
1
Informationstechnik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kognition
1
Markenartikel
1
Markenführung
1
Modality richness
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Self-referencing
1
Sensory breadth
1
Sensory depth
1
Technischer Fortschritt
1
Technological change
1
Technology acceptance model
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English
4
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Huang, Tseng-Lung
3
Chen, Xiang
1
Chung, Henry F. L.
1
Colton, Deborah
1
Hair, Neil
1
Landers, V. Myles
1
Liao, Shuling
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Moriuchi, Emi
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Electronic commerce research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Digital modality richness drives vivid memory experience
Huang, Tseng-Lung
;
Chung, Henry F. L.
;
Chen, Xiang
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 921-939
Persistent link: https://www.econbiz.de/10014428186
Saved in:
2
Engagement with chatbots versus
augmented
reality
interactive
technology
in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
3
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
4
A model of acceptance of
augmented-reality
interactive
technology
: the moderating role of cognitive innovativeness
Huang, Tseng-Lung
;
Liao, Shuling
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 269-295
Persistent link: https://www.econbiz.de/10011300658
Saved in:
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