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Search: subject:"Automated Bidding"
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Auction theory
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Automated Bidding
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Bergemann, Dirk
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Bonatti, Alessandro
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Wu, Nicholas
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Jiang, Pingjun
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Yuan, Jia
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Cowles Foundation discussion paper
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Bidding with budgets: algorithmic and data-driven bids in digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2025
Persistent link: https://www.econbiz.de/10015417474
Saved in:
2
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
3
Automated
bidding
vs manual bidding strategies in search engine marketing : a keyword efficiency perspective
Jiang, Pingjun
- In:
Journal of marketing analytics : JMA
13
(
2025
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10015371492
Saved in:
4
Essays on sponsored search auctions.
Yuan, Jia
-
2009
mechanism is at least 4% more efficient. Chapter 2 examines how different
automated
bidding
strategies impact advertisers …
Persistent link: https://www.econbiz.de/10009462843
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