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Search: subject:"Automated Bidding"
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Auction theory
4
Auktionstheorie
4
Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Auction
3
Auctions
3
Auktion
3
Automated Bidding
3
Competition
3
Data
3
Digital platform
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Digitale Plattform
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Electronic Commerce
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Werbewirkung
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Automated bidding
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Digital Platforms
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Internet-Auktion
2
Managed Advertising Campaigns
2
Matching
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Online auction
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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AI in marketing
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Artificial intelligence
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Aution
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Automation
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Automatisierung
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Backtesting
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Data envelopment analysis
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English
5
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Bergemann, Dirk
3
Bonatti, Alessandro
3
Wu, Nicholas
3
Jiang, Pingjun
1
Yuan, Jia
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Cowles Foundation discussion paper
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Journal of marketing analytics : JMA
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The review of economic studies : RES
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ECONIS (ZBW)
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Bidding with budgets: algorithmic and data-driven bids in digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2025
Persistent link: https://www.econbiz.de/10015417474
Saved in:
2
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
3
Automated
bidding
vs manual bidding strategies in search engine marketing : a keyword efficiency perspective
Jiang, Pingjun
- In:
Journal of marketing analytics : JMA
13
(
2025
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10015371492
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
- In:
The review of economic studies : RES
92
(
2025
)
4
,
pp. 2330-2358
Persistent link: https://www.econbiz.de/10015458907
Saved in:
5
Essays on sponsored search auctions.
Yuan, Jia
-
2009
mechanism is at least 4% more efficient. Chapter 2 examines how different
automated
bidding
strategies impact advertisers …
Persistent link: https://www.econbiz.de/10009462843
Saved in:
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