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  • Search: subject:"Automated Bidding"
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Year of publication
Subject
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Auction theory 3 Auktionstheorie 3 Automated Bidding 3 Internet marketing 3 Online-Marketing 3 Advertising 2 Advertising effects 2 Auction 2 Auctions 2 Auktion 2 Competition 2 Data 2 Digital Platforms 2 Digital platform 2 Digitale Plattform 2 E-commerce 2 Electronic Commerce 2 Managed Advertising Campaigns 2 Werbewirkung 2 Werbung 2 AI in marketing 1 Artificial intelligence 1 Aution 1 Automated bidding 1 Automation 1 Automatisierung 1 Backtesting 1 Data envelopment analysis 1 Data-Envelopment-Analyse 1 Digitalisierung 1 Digitization 1 Internet-Auktion 1 Keyword efficiency 1 Keyword research 1 Künstliche Intelligenz 1 Manual bidding 1 Matching 1 Online auction 1 Preisdifferenzierung 1 Preismanagement 1
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Online availability
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Free 3 Undetermined 1
Type of publication
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Book / Working Paper 3 Article 1
Type of publication (narrower categories)
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Arbeitspapier 2 Graue Literatur 2 Non-commercial literature 2 Working Paper 2 Article in journal 1 Aufsatz in Zeitschrift 1 Thesis 1
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Language
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English 4
Author
All
Bergemann, Dirk 2 Bonatti, Alessandro 2 Wu, Nicholas 2 Jiang, Pingjun 1 Yuan, Jia 1
Published in...
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Cowles Foundation discussion paper 2 Journal of marketing analytics : JMA 1
Source
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ECONIS (ZBW) 3 BASE 1
Showing 1 - 4 of 4
Cover Image
Bidding with budgets: algorithmic and data-driven bids in digital advertising
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nicholas - 2025
Persistent link: https://www.econbiz.de/10015417474
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How do digital advertising auctions impact product prices?
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nicholas - 2023
Persistent link: https://www.econbiz.de/10014317571
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Cover Image
Automated bidding vs manual bidding strategies in search engine marketing : a keyword efficiency perspective
Jiang, Pingjun - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10015371492
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Cover Image
Essays on sponsored search auctions.
Yuan, Jia - 2009
mechanism is at least 4% more efficient. Chapter 2 examines how different automated bidding strategies impact advertisers …
Persistent link: https://www.econbiz.de/10009462843
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