Search Results - subject:"Avatar"

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394

Persistent link: https://www.econbiz.de/10015373123

User-centric avatar design : a cognitive walkthrough approach for metaverse in virtual education

Tinmaz, Hasan; Dhillon, Preet Kawal Singh - In: Data science and management : DSM 7 (2024) 4, pp. 267-282

, this study examined how users engage in avatar design in virtual educational settings, highlighting their cognitive … into the user experience. The investigation focuses on the VRoid platform for avatar design, selected for its user … were carefully selected to offer a comprehensive range of perspectives. They performed avatar design tasks that closely …

Persistent link: https://www.econbiz.de/10015371044

Virtuelle Flurgespräche und Status-Updates: Zusammenarbeit in avatar-basierten Arbeitsumgebungen

Oehring, Felix; Feufel, Markus A.; Mörike, Frauke - In: Zeitschrift für Arbeitswissenschaft 77 (2023) 2, pp. 243-256

Der vorliegende Beitrag beschäftigt sich mit der Zusammenarbeit von hybrid arbeitenden Teams in avatar … Herausforderungen sehen Nutzer*innen in Bezug auf avatar-basierte Arbeitsumgebungen? Auf Basis einer multi-methodischen Studie bestehend …*innen zeigen wir, dass Zusammenarbeit in avatar-basierten Arbeitsumgebungen in vielfältigen Arbeitsformen – von Ko-Präsenz bis zum …

Persistent link: https://www.econbiz.de/10015192768

Development of a method for changing the surface properties of a three-dimensional user avatar

Ostrovka, Dmytro; Teslyuk, Vasyl - In: Technology audit and production reserves 2 (2023) 2/70, pp. 10-15

Persistent link: https://www.econbiz.de/10014388729

Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10015333881

Psychological ownership of avatars in the metaverse : its key antecedents and outcomes

Park, Jinsu; Kim, Hye-yŏng - In: Journal of consumer behaviour 24 (2025) 1, pp. 332-346

Persistent link: https://www.econbiz.de/10015333931

From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness

Feng, Ying; Meng, Jie; Cheah, Jun-Hwa - In: Psychology & marketing 42 (2025) 3, pp. 842-865

Persistent link: https://www.econbiz.de/10015373261

Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements

Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - In: Journal of retailing 101 (2025) 2, pp. 298-310

Persistent link: https://www.econbiz.de/10015427559

"Being" with the brand in the metaverse : strengthening brand anthropomorphism to foster brand love

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela - In: Journal of retailing and consumer services 84 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015441332

Research on the influence of digital human avatar characteristics on brand fans effect

Xie, Jifei; Wu, Haoyu; Li, Zhe; Ma, Lulu; Liu, Kexi - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 422-440

Persistent link: https://www.econbiz.de/10015211064