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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
42
Business-to-business marketing
42
Brand
14
Markenartikel
14
Brand management
11
Markenführung
11
USA
5
United States
5
Selling
4
Verkauf
4
Salespeople
3
Verkaufspersonal
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Advertising
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Erfolgsfaktor
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Werbung
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Behavioral economics
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Computer-assisted marketing
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Consultancy services
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Corporate culture
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Corporate reputation
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Customer value
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Deutschland
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Adamson, Brent
4
Baumgarth, Carsten
4
Toman, Nicholas
3
Dixon, Matthew
2
Hatami, Homayoun
2
Ahearne, Michael
1
Almquist, Eric
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Anderson, James C.
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Brandes, Fritz
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Büchner, Wolfgang
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Capon, Noel
1
Chitturi, Pallavi
1
Claßen, Veronika
1
Cleghorn, Jamie
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Diemar, Undine von
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Donnevert, Tobias
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Douven, Salima
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Freiling, Jörg
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
591
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
42
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1
When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Capon, Noel
;
Senn, Christoph
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012548832
Saved in:
2
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
3
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
Saved in:
4
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
5
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
6
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
7
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
8
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
Saved in:
9
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
10
Tweet me, friend me, make me buy
Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
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