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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Customer acquisition"
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Search: subject:"B-to-B-Marketing"
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Customer acquisition
B-to-B-Marketing
43
Business-to-business marketing
43
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Salespeople
11
Supplier relationship management
11
Verkaufspersonal
11
business-to-business marketing
9
Selling
7
Verkauf
7
Customer value
6
Kundenwert
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
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Marketingmanagement
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USA
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United States
4
Erfolgsfaktor
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Success factor
3
sales management
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Agency theory
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Arbeitsleistung
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Brand management
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Bundling strategy
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Business network
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Confidence
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Consumer behaviour
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Consumer goods industry
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Corporate culture
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Customer retention
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Einzelhandel
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Firm value
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Industrie
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Chatterjee, Sharmila C.
1
Grewal, Rajdeep
1
Kumar, V.
1
Leone, Robert P.
1
Lilien, Gary L.
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Petersen, J. Andrew
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Sabnis, Gaurav
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Journal of marketing
Journal of marketing theory and practice
BestMasters
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Edition Sales Excellence
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Springer eBook Collection
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SpringerLink / Bücher
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Controlling und Big Data : [Potenziale von Big Dats für die Unternehmenssteuerung, Einsatzmöglichkeiten für Planung und Reporting, Data Scientist als neue Rolle im Controlling, Big Data-Projekte erfolgreich planen und umsetzen]
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Gabler Research / Markt- und Unternehmensentwicklung/Markets and Organisations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internet Marketing Leitfaden Serie
1
Journal of the Academy of Marketing Science
1
Markt- und Unternehmensentwicklung
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBooks / Business and Economics
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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2
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
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