//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Manufacturing industries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Manufacturing industries
B-to-B-Marketing
43
Business-to-business marketing
43
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Salespeople
11
Supplier relationship management
11
Verkaufspersonal
11
business-to-business marketing
9
Selling
7
Verkauf
7
Customer value
6
Kundenwert
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Erfolgsfaktor
3
Success factor
3
sales management
3
Agency theory
2
Arbeitsleistung
2
Brand management
2
Bundling strategy
2
Business network
2
Confidence
2
Consumer behaviour
2
Consumer goods industry
2
Corporate culture
2
Customer acquisition
2
Customer retention
2
Einzelhandel
2
Firm value
2
Führungskräfte
2
Industrie
2
Innovation
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ajjan, Haya
1
Peterson, Robert M.
1
Reinartz, Werner J.
1
Rodriguez, Michael
1
Ulaga, Wolfgang
1
Published in...
All
Journal of marketing
Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
16
The journal of business & industrial marketing
10
Journal of business-to-business marketing
7
Journal of business research : JBR
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
2
Journal of service management
2
A century of marketing
1
Asia Pacific business review
1
Business process management journal
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft
1
Green marketing and environmental responsibility in modern corporations
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business strategy
1
Journal of global operations and strategic sourcing
1
Journal of governance and regulation : international scientific journal
1
Journal of marketing theory and practice : JMTP
1
Journal of service research
1
Journal of service research : JSR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategy and management
1
Macmillan studies in marketing management
1
Measuring business excellence : the journal of organizational performance management
1
Operations management research : OMR ; advancing practice through theory
1
Research-technology management
1
Routledge Library Editions: International Business
1
Routledge Library Editions: International Business Ser.
1
SAP press
1
Schriften zum innovativen Marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Strategic change
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
2
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->