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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Success factor"
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Success factor
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
14
Relationship marketing
14
Salespeople
11
Verkaufspersonal
11
business-to-business marketing
9
Customer value
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Kundenwert
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Marketing management
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Marketingmanagement
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Verkauf
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Market segmentation
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Marktsegmentierung
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Electronic Commerce
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Erfolgsfaktor
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Service quality
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Consumer behaviour
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sales management
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Agency theory
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Brand image
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Johnson, Michael
2
Chakravarty, Anindita
1
Grewal, Rajdeep
1
Reinartz, Werner J.
1
Saini, Amit
1
Ulaga, Wolfgang
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Journal of marketing
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
7
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
Global business and organizational excellence : a review of research & best practices
1
Hamburger Schriften zur Marketingforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IEWS-Schriftenreihe
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Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
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ECONIS (ZBW)
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1
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 337-366
Persistent link: https://www.econbiz.de/10009764906
Saved in:
2
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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