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~isPartOf:"Journal of marketing"
~subject:"sales management"
~subject:"business-to-business marketing"
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sales management
business-to-business marketing
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
Agency theory
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Bundling strategy
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Business network
2
Corporate culture
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Customer acquisition
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Erfolgsfaktor
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Firm value
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Führungskräfte
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Innovation
2
Innovation management
2
Innovationsmanagement
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Kundengewinnung
2
Leistungsbündel
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
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Pricing strategy
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English
9
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Homburg, Christian
4
Grewal, Rajdeep
3
Lilien, Gary L.
3
Hahn, Alexander
2
Schmitz, Christian
2
Alavi, Sascha
1
Bornemann, Torsten
1
Chakravarty, Anindita
1
Frieß, Maximilian
1
Habel, Johannes
1
Hada, Mahima
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Kumar, Alok
1
Lee, You-Cheong
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
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Journal of marketing
Journal of business-to-business marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
2
Journal of personal selling & sales management
2
The journal of personal selling & sales management : JPSSM
2
California management review
1
International journal of business environment : IJBE
1
International journal of logistics : research and applications
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing science
1
Marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
1
jbm - Journal of Business Market Management
1
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ECONIS (ZBW)
9
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
5
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
6
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
7
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
8
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
9
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
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