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~person:"Baaken, Thomas"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
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Business-to-Business-Marketing
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Baaken, Thomas
Kleinaltenkamp, Michael
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Technological economics
1
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ECONIS (ZBW)
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Emotionen im
B-to-B-Marketing
Baaken, Thomas
;
Korff, Nisha
;
Zech, Thorsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 303-321)
.
2012
Persistent link: https://www.econbiz.de/10009665592
Saved in:
2
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
3
Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
Persistent link: https://www.econbiz.de/10001299650
Saved in:
4
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
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