//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"Virales Marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Marketingtheorie
B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Emerging economies
1
Emerging markets
1
Forecast
1
Klimawandel
1
Kundengewinnung
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing theory
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Festschrift
1
Language
All
English
2
Author
All
Kumar, V.
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Backhaus, Klaus
3
Claßen, Matthias
3
Jalkala, Anne
3
Katrichis, Jerome M.
3
Bodnar, Kipp
2
Brennan, Ross
2
Cohen, Jeffrey L.
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Douven, Salima S.
2
Grewal, Rajdeep
2
Ishii, Ryuta
2
Itani, Omar S.
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kikumori, Mai
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Petersen, J. Andrew
2
Rollins, Minna
2
Salminen, Risto T.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Voeth, Markus
2
Zhao, Liming
2
Aarikka-Stenroos, Leena
1
Abfalter, Dagmar
1
Ahlert, Dieter
1
Ahonen, Toni
1
Akarsu, Tugra Nazlil
1
Alnakhli, Hayam
1
more ...
less ...
Published in...
All
Journal of marketing
1
Legends in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->