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Search: subject:"B2B brand"
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Brand management
6
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B-to-B-Marketing
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Brand
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Business-to-business marketing
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Markenartikel
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B2B brand
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B2B brand engagement
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Markenimage
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Marketingmanagement
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Social web
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B2B brand activism
1
B2B brand loyalty
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B2B brands
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Brand personality appeal clarity
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Botha, Elsamari
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Ke, Nianman
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Kemper, Joya A.
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Matanda, Margaret J.
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Nyadzayo, Munyaradzi W.
1
Pitt, Leyland F.
1
Plangger, Kirk A.
1
Rajaguru, Rajesh
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Business horizons
1
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ECONIS (ZBW)
6
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Strategic
B
2
B
brand
activism : building conscientious purpose for social impact
Kapitan, Sommer
;
Kemper, Joya A.
;
Vredenburg, Jessica
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 14-28
Persistent link: https://www.econbiz.de/10014230631
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2
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
3
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
6
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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