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  • Search: subject:"B2B communication"
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Year of publication
Subject
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B2B communication 5 B-to-B-Marketing 3 Business-to-business marketing 3 E-commerce 3 Electronic Commerce 3 Lieferantenmanagement 3 Supplier relationship management 3 Agribusiness 2 Agricultural and Food Policy 2 Beziehungsmarketing 2 Communication 2 Genuine small talk 2 KMU 2 Kommunikation 2 Relationship marketing 2 SME 2 agri-food 2 business relationships 2 structural equation modeling 2 value/supply chain 2 Abfallwirtschaft 1 B2B interactions 1 B2B negotiation 1 B2B relationships 1 Business-to-business 1 Dienstleistungssektor 1 Digitalisierung 1 Digitization 1 Influencer 1 Internet marketing 1 Language 1 Marketing management 1 Marketingmanagement 1 Negotiation 1 Negotiations 1 Online-Marketing 1 Rapport 1 Service encounter 1 Service industry 1 Service language 1
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Online availability
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Free 3 Undetermined 2 CC license 1
Type of publication
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Article 5
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
All
English 4 Undetermined 1
Author
All
Bavorova, Miroslava 2 Dybowski, Grzegorz 2 Fischer, Christian 2 Hartmann, Monika 2 Henchion, Maeve M. 2 Hockmann, Heinrich 2 Kobuszynska, Mira 2 Leat, Philip M.K. 2 McGee, Claire 2 Revoredo-Giha, Cesar 2 Saragih, Harriman Samuel 2 Suvanto, Hannele 2 Viitaharju, Leena 2 Lastuvka, Igor 1 Svetlik, Jaroslav 1
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Published in...
All
International Food and Agribusiness Management Review 1 Journal of service theory and practice 1 Marketing i menedžment innovacij : m&mi 1 The journal of business & industrial marketing 1
Source
All
ECONIS (ZBW) 3 BASE 1 RePEc 1
Showing 1 - 5 of 5
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Service language and small talk : differentiating genuine from mundane in B2B contexts
Saragih, Harriman Samuel - In: Journal of service theory and practice 35 (2025) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10015198472
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Genuine small talk, rapport, and negotiation outcomes in B2B relationship
Saragih, Harriman Samuel - In: The journal of business & industrial marketing 40 (2025) 1, pp. 84-100
Persistent link: https://www.econbiz.de/10015206981
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Business Relationships and B2B Communication in Selected European Agri-food Chains – First Empirical Evidence
Fischer, Christian; Hartmann, Monika; Bavorova, Miroslava; … - 2008
The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using …
Persistent link: https://www.econbiz.de/10009446427
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Business Relationships and B2B Communication in Selected European Agri-food Chains – First Empirical Evidence
Fischer, Christian; Hartmann, Monika; Bavorova, Miroslava; … - In: International Food and Agribusiness Management Review 11 (2008) 2
The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using …
Persistent link: https://www.econbiz.de/10008546434
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