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Search: subject:"B2B integration"
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Advertising
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B2B integration
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Consumer behaviour
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Consumer desire
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SMEs
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business process integration
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business process modelling
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Chen, Yu
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International Journal of Services, Economics and Management
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Resonating with the consumer desires behind the screen : consumer-centric tourism advertising and new technology applications
Chen, Yu
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014472714
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A process model to guide the integration of business processes and services within and across organisations
Nedbal, Dietmar
- In:
International Journal of Services, Economics and Management
5
(
2013
)
1/2
,
pp. 154-177
establish efficient business-to-business (
b
2
b
)
integration
solutions to stay competitive in the globalised economy. As this …
Persistent link: https://www.econbiz.de/10010668932
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