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  • Search: subject:"B2B relationship"
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Year of publication
Subject
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B-to-B-Marketing 4,065 Business-to-business marketing 4,065 Lieferantenmanagement 1,942 Supplier relationship management 1,942 Beziehungsmarketing 1,081 Relationship marketing 1,080 Marketingmanagement 511 Marketing management 503 Electronic Commerce 409 E-commerce 403 Theory 343 Theorie 341 Salespeople 333 Verkaufspersonal 333 Verkauf 328 Selling 321 Consumer behaviour 313 Konsumentenverhalten 313 Brand management 310 Markenführung 310 Deutschland 305 Germany 302 Marketing 277 Business network 274 Unternehmensnetzwerk 274 Business-to-Business-Marketing 261 Customer value 230 Kundenwert 230 Social Web 213 Social web 213 B2B 209 Betriebliche Wertschöpfung 198 Value creation 198 Customer satisfaction 196 Kundenzufriedenheit 196 Bundling strategy 186 Leistungsbündel 186 Lieferkette 183 Supply chain 183 Customer integration 181
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Online availability
All
Undetermined 1,582 Free 408 CC license 31
Type of publication
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Article 2,931 Book / Working Paper 1,131 Journal 7
Type of publication (narrower categories)
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Article in journal 2,377 Aufsatz in Zeitschrift 2,377 Aufsatz im Buch 488 Book section 488 Hochschulschrift 322 Thesis 259 Graue Literatur 152 Non-commercial literature 152 Case study 122 Fallstudie 122 Collection of articles of several authors 113 Sammelwerk 113 Bibliografie enthalten 94 Bibliography included 94 Arbeitspapier 66 Working Paper 66 Aufsatzsammlung 51 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 19 Konferenzbeitrag 19 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2 Market information 2
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Language
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English 3,219 German 845 French 6 Polish 4 Swedish 2 Undetermined 1
Author
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Kleinaltenkamp, Michael 54 Backhaus, Klaus 35 Svensson, Göran 27 Lindgreen, Adam 26 Homburg, Christian 23 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 19 Kowalkowski, Christian 18 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Sharma, Arun 16 Baumgarth, Carsten 15 Jacob, Frank 15 Keränen, Joona 15 Terho, Harri 15 Grewal, Rajdeep 14 Lilien, Gary L. 14 Agnihotri, Raj 13 Cova, Bernard 13 Hofmaier, Richard 13 Ivens, Björn Sven 13 Rangarajan, Deva 13 Schmitz, Christian 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Kumar, V. 12 La Rocca, Antonella 12 Mora Cortez, Roberto 12 Plinke, Wulff 12 Snehota, Ivan 12 Brennan, Ross 11 Christodoulides, George 11 Corsaro, Daniela 11 Eggert, Andreas 11 Høgevold, Nils M. 11
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1 Freie Universität Berlin 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 727 The journal of business & industrial marketing 306 Journal of business-to-business marketing 145 Journal of business research : JBR 128 SpringerLink / Bücher 70 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 23 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 European journal of marketing : EJM 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11 Business horizons 10 International journal of procurement management 10
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Source
All
ECONIS (ZBW) 4,066 Other ZBW resources 2 BASE 1
Showing 1 - 10 of 4,069
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Disclosing transparency : a review of B2B marketing and supply chain research
Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94
Persistent link: https://www.econbiz.de/10015173270
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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149
Persistent link: https://www.econbiz.de/10015173281
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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10015173324
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Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model
Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324
Persistent link: https://www.econbiz.de/10015173335
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Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation
Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194
Persistent link: https://www.econbiz.de/10015173338
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The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19
This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...
Persistent link: https://www.econbiz.de/10015324752
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Navigating the future of B2B marketing : the transformative impact of the industrial metaverse
Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - In: Journal of business research : JBR 188 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015159398
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Knowledge transfer in business-to-business customer relationship development
Lavan, Thusyanthy; Tran Trieu Khai; Chen, Joseph; Yao, Jun - In: Industrial marketing management : the international … 125 (2025), pp. 319-338
Persistent link: https://www.econbiz.de/10015331723
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Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - In: Industrial marketing management : the international … 125 (2025), pp. 355-372
Persistent link: https://www.econbiz.de/10015331814
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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