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  • Search: subject:"BRAND STRATEGY"
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Year of publication
Subject
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Brand management 18,964 Markenführung 18,959 Consumer behaviour 9,044 Konsumentenverhalten 9,044 Brand 7,916 Markenartikel 7,909 Markenimage 7,668 Brand image 7,587 Beziehungsmarketing 3,101 Relationship marketing 3,101 Social Web 2,109 Social web 2,109 Marketingmanagement 1,884 Marketing management 1,873 Online-Marketing 1,659 Internet marketing 1,640 Werbewirkung 1,343 Advertising effects 1,339 Markenpolitik 1,147 Corporate reputation 1,068 Firmenimage 1,067 Markentreue 1,056 Brand loyalty 1,051 Deutschland 1,044 Germany 1,032 Marketing 943 Luxury goods 917 Luxusgüter 917 Theorie 795 Theory 795 Werbung 785 Advertising 759 Einzelhandel 728 Retail trade 723 Customer satisfaction 717 Kundenzufriedenheit 716 Emotion 689 Handelsmarke 656 Internationales Marketing 655 International marketing 644
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Online availability
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Undetermined 7,884 Free 2,907 CC license 335
Type of publication
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Article 14,068 Book / Working Paper 4,919 Journal 29
Type of publication (narrower categories)
All
Article in journal 11,293 Aufsatz in Zeitschrift 11,293 Aufsatz im Buch 2,502 Book section 2,502 Hochschulschrift 627 Graue Literatur 533 Non-commercial literature 533 Thesis 443 Case study 437 Fallstudie 437 Collection of articles of several authors 383 Sammelwerk 383 Working Paper 340 Arbeitspapier 339 Aufsatzsammlung 291 Conference paper 135 Konferenzbeitrag 135 Reprint 109 Konferenzschrift 90 Ratgeber 84 Lehrbuch 83 Guidebook 80 Textbook 69 Conference proceedings 53 Handbook 36 Handbuch 36 Bibliografie enthalten 33 Bibliography included 33 Interview 29 Fallstudiensammlung 14 Collection of articles written by one author 13 Sammlung 13 Systematic review 12 Übersichtsarbeit 12 Bibliografie 10 Glossar enthalten 9 Glossary included 9 Festschrift 8 research-article 8 Company information 5
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Language
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English 16,271 German 2,691 French 29 Undetermined 17 Italian 13 Polish 13 Russian 11 Spanish 4 Swedish 3 Serbian 2 Valencian 1 Kazakh 1 Lithuanian 1 Dutch 1
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Author
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Burmann, Christoph 119 Esch, Franz-Rudolf 105 Melewar, T. C. 83 Baumgarth, Carsten 79 Keller, Kevin Lane 60 Balmer, John M. T. 45 De Chernatony, Leslie 45 Foroudi, Pantea 43 Loureiro, Sandra Maria Correia 43 Huber, Frank 42 Ahlert, Dieter 41 Meffert, Heribert 41 Bang, Nguyen 40 Phau, Ian 40 Bruhn, Manfred 39 Merrilees, Bill 35 Guzman, Francisco 34 Wiedmann, Klaus-Peter 34 Ko, Eunju 33 Uggla, Henrik 33 Bauer, Hans H. 32 Gupta, Suraksha 32 Veloutsou, Cleopatra 32 Ind, Nicholas 31 Romaniuk, Jenni 31 Fournier, Susan 30 Schmidt, Holger J. 30 Christodoulides, George 29 MacInnis, Deborah J. 29 Sattler, Henrik 29 Diamantopoulos, Adamantios 27 Han, Heesup 27 Iglesias, Oriol 27 Schroeder, Jonathan E. 27 Japutra, Arnold 26 Dawes, John 25 Dev, Chekitan S. 25 Kernstock, Joachim 25 Langner, Tobias 25 Tomczak, Torsten 25
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Institution
All
Springer Fachmedien Wiesbaden 93 Gesellschaft zur Erforschung des Markenwesens 21 Information Resources Management Association 13 Haufe-Lexware GmbH & Co. KG 12 National Bureau of Economic Research 12 Verlag Dr. Kovač 11 European Commission / Joint Research Centre 7 Springer Gabler <Firma> 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 Books on Demand GmbH <Norderstedt> 6 NetLibrary, Inc 6 European Commission / Directorate-General for Education, Youth, Sport and Culture 5 Fachhochschule Reutlingen / European School of Business 5 Gesellschaft für Konsum-, Markt- und Absatzforschung 5 IGI Global 5 Verlag Franz Vahlen 5 American Marketing Association 4 Campus Verlag 4 De Gruyter Oldenbourg 4 Deutsche Werbewissenschaftliche Gesellschaft 4 Edward Elgar Publishing 4 Springer International Publishing 4 Executive Agency for Small and Medium-sized Enterprises 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 3 Institut für Handelsmanagement <Münster (Westf)> 3 Oxford Economics Ltd. 3 Pearson Studium 3 UVK Verlagsgesellschaft mbH 3 Österreichische Werbewissenschaftliche Gesellschaft 3 Bundesvereinigung City- und Stadtmarketing Deutschland 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 European Commission / Directorate-General for Communication 2 Hochschule Niederrhein 2 Institut für Markt- und Distributionsforschung <Köln> 2 Institute of Chartered Financial Analysts of India 2 Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> 2 Lehmanns Media GmbH 2 Markenverband 2
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Published in...
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Journal of business research : JBR 661 The journal of brand management : an international journal 591 The journal of product & brand management 428 Journal of retailing and consumer services 311 SpringerLink / Bücher 257 Asia Pacific journal of marketing and logistics 129 European journal of marketing : EJM 125 Psychology & marketing 125 Marketing intelligence & planning 120 Industrial marketing management : the international journal for industrial and high-tech firms 119 Journal of marketing communications 119 Journal of strategic marketing 113 International journal of hospitality management 112 Journal of marketing management : MM 109 The IUP journal of brand management : IJBRM 108 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 103 Journal of the Academy of Marketing Science 85 Journal of marketing 82 Journal of promotion management : innovations in planning and applied research 79 Springer eBook Collection 75 International journal of advertising : the review of marketing communications 74 Journal of fashion marketing and management 74 Marketing letters : a journal of research in marketing 74 Qualitative market research : an international journal 74 Journal of marketing management : JMM ; journal of the Academy of Marketing 73 Innovatives Markenmanagement 69 International journal of internet marketing and advertising : IJIMA 69 Tourism management : research, policies, practice 68 International marketing review 67 Journal of international consumer marketing 66 European journal of marketing 65 Cogent business & management 64 Journal of advertising research 64 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 64 Journal of promotion management : JPM 63 International journal of contemporary hospitality management 61 Business horizons 58 International journal of consumer studies 58 Journal of marketing research : JMR 57 Journal of retailing 57
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Source
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ECONIS (ZBW) 18,963 Other ZBW resources 25 RePEc 21 BASE 4 EconStor 3
Showing 1 - 10 of 19,016
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Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum
Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7
Persistent link: https://www.econbiz.de/10015210540
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Managing the narratives in narrative media brands
Burgess, Jacqueline; Williams, Paul; Muscat, Alexander; … - In: Journal of media business studies 22 (2025) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10015189169
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Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10015191963
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Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025
Persistent link: https://www.econbiz.de/10015192277
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Trademarks related to precious metals and jewellery : empirical Assessment of Class 14 trademarks in India
Mohan, M. P. Ram; Venkitesh, Vijay V.; Gupta, Aditya - 2025
Persistent link: https://www.econbiz.de/10015192287
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10015192501
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10015173324
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10015176726
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Founders and their brands : how founder identity matters in small firm branding
Astner, Hanna; Gaddefors, Johan - In: Qualitative market research : an international journal 28 (2025) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10015324701
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