Xie, Shao-Ming - In: Journal of Business Economics and Management (JBEM) 21 (2020) 6, pp. 1731-1751
implementation timing of these two paradigms. This research utilizes Pareto/NBD (Abe) as representative of Buy-Till-You-Die (BTYD … in transaction frequency prediction, whereas it loses in inactivity prediction. (2) The BTYD model outperforms machine …
