with an organization’s CSR initiatives (crisis-congruent CSR) backfire effects would arise, adversely affecting the … potential both to serve as a buffer and to cause backfire effects in times of crisis. Domain congruence is the decisive …

for the so-called backfire hypothesis. Still, much remains to be understood, particularly relating to induced innovation …

for the so-called “backfire” hypothesis. Still, much remains to be understood, particularly relating to induced innovation …