This study examined the impact of social media usage on students' entrepreneurial intentions, making a novel contribution by extending the Theory of Planned Behavior (TPB). Specifically, two additional variables were introduced into the TPB framework: social media and perceived risk. Employing...

This research explores factors influencing an intention to adopt last-mile drone delivery services in two groups of culturally different countries: Thailand and the USA. Despite the fact that drone raises privacy concerns to consumers, few research has investigated the interplay between...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...

Purpose - This research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this study develops and tests a unique model that explains residents'...

This research introduces an innovative multi-theoretical model that combines Expectation-Confirmation Theory, Theory of Consumption Values, and Theory of Planned Behavior. The model sheds light on the intricate determinants influencing users' intentions to continue engaging with social media...