Reference-dependent consumer preferences have been a central focus in economics, marketing, and operations management. However, existing literature predominantly concentrates on the effects of a single reference point. This study expands the framework to include both reference price and...

Multi-criteria decision analysis (MCDA) is well suited to address complex public policy problems but could benefit from new tools to involve many laypeople. Online information on specialized topics could be more engaging by including game elements. This paper reports an experiment that assessed...