Search Results - subject:"Behavioral control"

Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)

Najwa, Laila Fajri Khoirun; Kafabih, An’im - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 55-68

norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design … results showed that the variables of attitude, subjective norm, perceived behavioral control, promotion partially influenced …

Persistent link: https://www.econbiz.de/10015439222

From informality to formality : the interplay of economic motivation, future intention, and behavioral control in entrepreneurial transitioning

Ayeni, Adebanji Adejuwon William - In: Administrative Sciences : open access journal 15 (2025) 11, pp. 1-19

Informal entrepreneurship is a pervasive feature of developing economies, yet the psychological drivers of the transition to formal entrepreneurship remain poorly understood. Grounded in the Theory of Planned Behaviour, this research investigates the mediating role of behavioural control in the...

Persistent link: https://www.econbiz.de/10015543156

Shifting paradigms in home furnishings : decoding showrooming behavior through the lens of theory of planned behavior

Bishnoi, Parul; Ubba, Savita - In: IIMT journal of management 2 (2025) 2, pp. 171-192

The purpose of this study is to examine how behavioral interventions affect the intention to showroom and the creation of user-generated content (UGC) via the lens of theory of planned behavior (TPB).Purposive sampling strategy is employed to gather data. Four hypotheses derived from the...

Persistent link: https://www.econbiz.de/10015548942

Nexus of tourism affinity, perceived behavioral control and green environmental literacy in support of regenerative tourism

Zaman, Umer - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2024) 3, pp. 781-810

, and whether perceived behavioral control and green environmental literacy moderate this relationship. Using structural … significantly and positively influenced by tourism affinity. Importantly, perceived behavioral control and green environmental … affinity within a moderating mechanism of perceived behavioral control and green environmental literacy. …

Persistent link: https://www.econbiz.de/10015096940

Does technology-based self-service (TBSS) help tourists to revisit destinations? Validation of extended theory of planned behavior

Kang, Eunjoo; Yoon, Sungjoon - In: Global Business & Finance Review (GBFR) 29 (2024) 7, pp. 48-62

ETPB (attitude, subjective norms, perceived behavioral control, prior knowledge, and technostress). The study tested the …

Persistent link: https://www.econbiz.de/10015098857

Catalyzing green entrepreneurial behavior: the role of intentions and selective factors

Mishra, Manoj Kumar; Sharma, Nidhi; Kumar, Sunil; Shah, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-16

), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi …

Persistent link: https://www.econbiz.de/10015456718

Entrepreneurial intention among university students of a developing economy: the mediating role of access to finance and entrepreneurship program

Shahriar, Mohammad Shibli; Hassan, Md Sharif; Islam, Md … - In: Cogent Business & Management 11 (2024) 1, pp. 1-25

behavioral control’, ‘entrepreneurship program’, ‘access to finance’, and their collective impact on entrepreneurial intentions … positive relationships between ‘entrepreneurial intention’ and ‘attitude’, ‘subjective norms’, ‘perceived behavioral control …

Persistent link: https://www.econbiz.de/10015456903

Entrepreneurial intentions among business undergraduates : the Malaysian case

Teoh, Wendy Ming Yen; Chong, Siong Choy; Yee Yen Yuen; … - In: Journal of education for business 99 (2024) 7/8, pp. 411-421

Persistent link: https://www.econbiz.de/10015193427

Investigating individual's energy saving behavior in using electric vehicles : extended theory of planned behavior

Erna, Erna; Setiawan, Iwan; Aos, Aos - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 1, pp. 517-523

Persistent link: https://www.econbiz.de/10014494217

Does technology-based self-service (TBSS) help tourists to revisit destinations? : validation of extended theory of planned behavior

Kang, Eunjoo; Yoon, Sungjoon - In: Global business and finance review 29 (2024) 7, pp. 48-62

ETPB (attitude, subjective norms, perceived behavioral control, prior knowledge, and technostress). The study tested the …

Persistent link: https://www.econbiz.de/10015069508