Search Results - subject:"Behavioral data"

Predicting trip purpose in a smartphone‐based travel survey

Zahroh, Solichatus; Lugtig, Peter; Gootzen, Yvonne; … - 2025

Persistent link: https://www.econbiz.de/10015417697

Alternative data in finance and business : emerging applications and theory analysis (review)

Sun, Yunchuan; Liu, Lu; Xu, Ying; Zeng, Xiaoping; Shi, … - In: Financial innovation : FIN 10 (2024), pp. 1-32

In the financial sector, alternatives to traditional datasets, such as financial statements and Securities and Exchange Commission filings, can provide additional ways to describe the running status of businesses. Nontraditional data sources include individual behaviors, business processes, and...

Persistent link: https://www.econbiz.de/10015359377

Does surveillance capitalism trigger the financial performance of information technology firms? : a reflection from FAANG business models

Biju, Ajithakumari Vijayappan Nair; Aparna, A. S.; … - In: Digital finance : smart data analytics, investment … 6 (2024) 1, pp. 179-201

Persistent link: https://www.econbiz.de/10014584411

Leveraging user behavior and data science technologies for management : an overview

Blasco-Arcas, Lorena; Kastanakis, Minas N.; Alcañiz, … - In: Journal of business research : JBR 154 (2023), pp. 1-5

Persistent link: https://www.econbiz.de/10013468686

The promise of eye-tracking methodology in organizational research : a taxonomy, review, and future avenues

Meißner, Martin; Oll, Josua - In: Organizational research methods : ORM 22 (2019) 2, pp. 590-617

Persistent link: https://www.econbiz.de/10012005517

Customer segmentation with purchase channels and media touchpoints using single source panel data

Nakano, Satoshi; Kondo, Fumiyo N. - In: Journal of retailing and consumer services 41 (2018), pp. 142-152

Persistent link: https://www.econbiz.de/10011808569

A primer on using behavioral data for testing theories in advertising research

Liu-Thompkins, Yuping; Malthouse, Edward C. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 213-225

Persistent link: https://www.econbiz.de/10011686526

The impact of pre- and post-launch publicity and advertising on new product sales

Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417

Persistent link: https://www.econbiz.de/10011428886

Estimating and reporting structural equation models with behavioral accounting data

Hampton, Clark - In: Behavioral research in accounting 27 (2015) 2, pp. 1-34

Persistent link: https://www.econbiz.de/10011413102

The influence of shopping carts on customer behavior in grocery stores

Wagner, Udo; Ebster, Claus; Eske, Ulrike; Weitzl, Wolfgang - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 165-175

Persistent link: https://www.econbiz.de/10010394618