Search Results - subject:"Behavioral segmentation"

Improving community education on fish consumption using social behavior change communication (SBCC)

Maulana, Amalia E. - In: Global Business & Finance Review (GBFR) 26 (2021) 4, pp. 14-29

Purpose: This study aims to uncover the behavioral segmentation variables that differentiate the problems relating to …

Persistent link: https://www.econbiz.de/10015098787

Improving community education on fish consumption using social behavior change communication (SBCC)

Maulana, Amalia E. - In: Global business and finance review 26 (2021) 4, pp. 14-29

Purpose: This study aims to uncover the behavioral segmentation variables that differentiate the problems relating to …

Persistent link: https://www.econbiz.de/10013197276

Are SMEs relationship seekers or price watchers? : target marketing implications for banks

Kaur, Manpreet; Kanwaljeet Singh; Arora, Sarita - In: Journal of financial services marketing 28 (2023) 3, pp. 615-625

Persistent link: https://www.econbiz.de/10014336310

Airlines customer segmentation in the hyper-competition era

Avram, Bogdan - In: Expert journal of marketing 7 (2019) 2, pp. 137-143

Persistent link: https://www.econbiz.de/10012217317

Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality

Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367

Persistent link: https://www.econbiz.de/10013349251

One size does not fit all : rethinking recognition system design for behaviorally heterogeneous online communities

Bhattacharyya, Samadrita; Banerjee, Shankhadeep; Bose, … - In: Information & management : the internat. journal of … 57 (2020) 7, pp. 1-14

Persistent link: https://www.econbiz.de/10012384932

Analyzing the browsing basket : a latent interests-based segmentation tool

Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197

Persistent link: https://www.econbiz.de/10012060967

Exploring behavioral differences between new and repeat cruisers to a cruise brand

Sun, Xiaodong; Kwortnik, Robert; Gauri, Dinesh Kumar - In: International journal of hospitality management 71 (2018), pp. 132-140

Persistent link: https://www.econbiz.de/10011849644

An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats

Jiang, Pingjun; Balasubramanian, Siva Kumar - In: Electronic commerce research and applications 13 (2014) 2, pp. 98-109

Persistent link: https://www.econbiz.de/10011348330

Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale

Magdalena, Mojsiewicz; Barbara, Batóg; Katarzyna, … - In: Folia Oeconomica Stetinensia 7 (2008) 1, pp. 23-32

The main aim of the paper is to present the methodological basis of market segmentation which uses not only demographic-social attributes and preferences but also variables defining values with important meaning in personal life of customers. The construction of a psychometric test is discussed...

Persistent link: https://www.econbiz.de/10011008151